Self-Serve advertising networks provide advertisers with digital platforms to launch and optimize ad campaigns, get comprehensive reporting and reach different audiences via multiple targeting options.
One of the latest examples of big Self-Serve platforms is Snapchat Ad Manager, just like Facebook Ads, Twitter Ads or Google AdWords, it provides advertisers with the best-in-class advertising platform to reach mobile audiences in scale. There is a clear trend in digital advertising; all ad platforms are moving towards Self-Serve to increase their efficiency and to reach their target audiences.
In this directory, we’ve aggregated for you the best self-service ad platforms.
Self serve advertising platform example
Source: TikTok For Business
Self serve advertising platform benefits
Self serve advertising platforms have been growing in popularity for years, but the convenience factor they provide is more important than ever in the modern world.
Essentially, advertisers can place their own ads, giving them extra control over ad sales, maximising their campaign effectiveness and more. Advertisers know their target audience better than anyone else, so the control given to them helps to minimise spend and maximise ROI.
Self serve advertising platform benefits include:
- Advertisers get 24/7 access to the platform
- They enable advertisers to save time and money, both of which can be limited
- The platforms can be a good testing ground for later projects
Below we’ve listed the best self serve advertising platforms so you can get up and running without fuss.
List of self service ad platforms
Founded | Employees | |||
---|---|---|---|---|
2012 | 51-200 |
Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.
- Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
- Fraud – Detection as part of the platform, adding you an extra layer of safety
- Measurement – integrated to all major 3rd party mobile measurement solutions
- Cost-efficiency – Save countless resources by managing all campaigns under one screen
- Data Play – Enjoy machine decisions based on more than 500Million data points a day
Founded | Employees | Revenues | Social | Traffic |
---|---|---|---|---|
2016 | 50-100 | - | 3k+ | - |
Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.
- Mobile platforms: iOS, Android, Mobile Web
- Campaign types: CPI, CPA, CPM
- Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
- Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
- Key Markets: global