CPA (Cost-Per-Action) is the most advanced mobile advertising payment model. With this model, advertisers pay publishers for specific actions (like sales or registrations) that people make inside mobile apps after being engaged with ads.
To calculate cost-per-action for a specific action one needs to divide a total ad campaign spending on several specific actions that this particular campaign generated.
Pricing for various kinds of actions such as app installs, registers, purchases can vary from $4 to $75 per action. The CPA advertising model is the roots of digital affiliate marketing. We’ve analyzed the best CPA Advertising Networks in this directory.
CPA example
Source: BigCommerce
CPA Advertising Benefits
CPA advertising allows advertisers to control their costs and achieve specific objectives. The key advantage is that there is no cost to them until an action is taken, which maximises their return on investment.
This model of advertising is also a good choice because advertisers can track multiple channels with ease. Effectively this makes CPA advertising risk-free, and it is the job of the publisher to create compelling content that inspires customers to take action.
Of course, there is a downside to CPA: the cost. Advertisers will pay more for this form of advertising, although that comes with the safety of knowing that they will most likely achieve their advertising aims.
CPA formula
Source: The Online Advertising Guide
Other benefits include:
- It’s a good form of advertising for those who have a well-developed market
- Advertisers don’t have to rely on clicks to generate revenue
- It allows advertisers to generate site engagement with a specific action
Below we’ve listed the best CPA networks and platforms so you can get up and running without hassle.
List of the top CPA ad networks
Founded | Employees | |||
---|---|---|---|---|
2012 | 51-200 |
Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.
- Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
- Fraud – Detection as part of the platform, adding you an extra layer of safety
- Measurement – integrated to all major 3rd party mobile measurement solutions
- Cost-efficiency – Save countless resources by managing all campaigns under one screen
- Data Play – Enjoy machine decisions based on more than 500Million data points a day
Founded | Employees | Revenues | Social | Traffic |
---|---|---|---|---|
2016 | 50-100 | - | 3k+ | - |
Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.
- Mobile platforms: iOS, Android, Mobile Web
- Campaign types: CPI, CPA, CPM
- Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
- Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
- Key Markets: global