Rich Media is a broad digital advertising term that encapsulates digital ads that have multiple features such as video, audio, and animation. Rich media ads achieve a higher level of engagement compared with regular banners or text ads simply because there’s more to work with while advertising.
Typically a rich media ad creative is more than 200K in size, may use multiple files to function, and can expand to a larger scale upon being clicked.
Rich media mobile example
Source: Mobile Ads
Rich Media Benefits
Rich media is a powerful way of reaching an audience, and they’re effective because they offer a variety of advertising options. Rich media ads, for example, can include videos whereas basic text-based ads can’t. Missing out on such a powerful tool would be unwise as online video consumption continues to explode.
There’s more space to display your advertising with rich media ads, and there are few limits as to what you can include. Aspects like call to actions, display photos and audio can be combined with video to make an advertising campaign stand out. Rich media ads offer extensive tracking these days as well, so you can see how a campaign has performed from multiple viewpoints.
Advertisers can cater to different types of age groups with rich media advertising, and there’s a good chance they’ll make a lasting impression. These ads often have high CTRs and are very effective at raising brand awareness if used correctly.
That said, there are a few cons to rich media ads as well:
- This type of advertising can be blocked relatively easily if a user finds them annoying.
- A considerable amount of effort is required to create the ads.
- These ads are often larger in file size and can take some time to download, meaning you are dependent on a user having a reliable internet connection.
Rich media mobile example 2
Source: Mobile Marketing Magazine
Rich Media eCPMs
Here are some of the biggest Rich Media ads offers along with their platform, rates and country.
| Platform/Network | Country | eCPMs/Revenues |
| Admob | UK | Around $10 for Android and $17 for iOS |
| Admob | US | Around $11 and iOS is around $16 |
| Admob | Japan | Android is around $14 and iOS is around $22 |
| Appodeal | US | Average at: $6.27 |
| Appodeal | Worldwide | Average at: $5.08 |
Source: Blognife
Below we’ve listed the best rich media mobile networks and platforms so you can get up and running without hassle.
List of Rich Media Ad Networks
PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. With our leading programmatic mobile advertising platform, publishers and app developers can leverage the open exchange as well as advanced deal models to maximize their monetization and gain access to brand budgets.
- Mobile platforms: Android, IOS
- Campaign types: CPA, CPC, CPI, CPL, CPM
- Ad formats supported: Banners, In-App, Interstitial, Native, Rewarded Video, Rich Media, Video
- Targeting: Publisher, Geo, Audience Segment, Ad Format, Platform, Domain / App, Viewability
- Key markets: Global
| Founded | Employees | |||
|---|---|---|---|---|
| 2014 | 51 - 100 |
Made for growth, built for app marketers. At RevX, we help app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. We\'re all about taking your app business to the next growth level! We help you build sound mobile strategies, combining programmatic UA, app re-engagement, and performance branding to drive the results you need to scale your business: with real users, high retention, and incremental revenue.
Learn more about RevX
| Founded | Employees | |||
|---|---|---|---|---|
| 2012 | 51-200 |
Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.
- Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
- Fraud – Detection as part of the platform, adding you an extra layer of safety
- Measurement – integrated to all major 3rd party mobile measurement solutions
- Cost-efficiency – Save countless resources by managing all campaigns under one screen
- Data Play – Enjoy machine decisions based on more than 500Million data points a day
| Employees | ||||
|---|---|---|---|---|
| 10-50 |
Persona.ly is a mobile-first DSP operating worldwide. Using our proprietary bidder and machine-learning algorithms, we offer transparent, performance-driven, highly-targeted UA and retargeting solutions at scale with access to over 1.5 Million ad auctions per second. We are trusted by Ubisoft, Waitr, Tilting Point, Ilyon, Papaya Gaming, CoinSwitch, Animoca Brands, Kefir!, CoinDCX and many others.
Persona.ly strives to be more than just a vendor for its partners, but a partner that helps generate actual value, growth, and broad marketing insights that can be used across channels.
Learn more about Persona.ly
| Founded | Employees | |||
|---|---|---|---|---|
| 2007 | 500+ |
InMobi is the largest independent mobile ad network with global reach in markets including the UK, Europe, US, South Africa and India. InMobi offers advertisers to reach over 1,5 billion mobile users across more than 32,000 mobile properties to choose from. With InMobile mobile ad network, advertisers can launch brand engagement, user acquisition or remarking ad campaigns. Acquisition of a mobile rich media company Sprout allows InMobi to offer premium mobile ads as well as a huge volume of other inventory. Advertisers include leading brands such as Ford and Levis.
- Mobile platforms: Android, iOS, Mobile Web
- Campaign types: CPC, CPI, CPA, CPX, CPM
- Ad formats supported: Banners, Native, Video, Interstitial, In-Game
- Targeting: carrier, channel, country, device, operator, os, time
- Key Markets: Europe, India, Japan, Kenya, South Africa, UK, United States
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2010 | 10-50 | - | - | - |
Kevel (previously Adzerk) is helping brands everywhere drive more online revenue through sponsored listings, internal promotions, native ads, and more. They do this by providing engineers and product managers the APIs needed to quickly build fully-customized ad servers. Their award-winning platform handles over three billion API requests each day, and it’s helped industry leaders like Yelp and Ticketmaster shorten their build times by more than 90%.
Learn more about Kevel
| Founded | Employees | |||
|---|---|---|---|---|
| 2012 | 92 |
Adikteev is the leading app re-engagement platform for performance-driven marketers.
We help the world’s top-spending app publishers increase retention, reacquire churned users and drive incremental revenue. App publishers in gaming, eCommerce, on-demand, services and entertainment rely on us to deliver made-to-measure strategies, creatives and algorithms.
By combining science and creativity, we deliver best-in-class playable and interactive ads paired with top retargeting tech. We believe in creating a unique strategy for each client based on data to provide measurable and transparent results that increase user LTV and fuel business growth.
Adikteev is #10 among Inc. Magazine’s Top 5000 fastest growing companies and ranked in the top retargeting partners of the world for two consecutive years by AppsFlyer Performance Index
| Founded | Employees | |||
|---|---|---|---|---|
| 2006 | 101-200 |
VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across OEMs, browsers and telcos. With native, high-performing ad formats – Tiles , Notifications, Universal, unique media placements and customization opportunities, the platform is empowering brands to achieve their advertising KPIs such as sales, app downloads, website visits and user engagement. Additionally, it provides creative and operational support across different languages and locations including the US, UK, EU, IN, ID and CN. VEVE also has its proprietary reporting dashboard to access deep data insights to optimize conversions and user engagement. VEVE also unlocks newer monetization avenues for OEMs and browsers while enhancing users’ online journey.
Key Features
• Boost new user acquisition – Reach 500+ MN captive audience beyond search and social media network
• Achieve your advertising KPIs – All inventory bought is on performance KPIs such as CPI, CPA, CPC, CPV, etc.
• Highly engaging native ad experiences – Get high conversion rate with non-intrusive, user-friendly ad formats (Tiles, Notifications, Universal) and unique media placement
• 100% Brand safe environment – Custom reporting dashboards for complete transparency, real-time insights, and optimization opportunities
• End-to-end campaign management – Creative and operational support across different geographies (US, UK, EU, IN, ID, CN) and in multiple languages
Learn more about VEVEEntravision
Entravision is the leading Performance One-Stop-Shop Digital Marketing Company
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2010 | - | - | 20k | - |
Entravision is the leading Performance One-Stop-Shop Digital Marketing Company. We set the beat of digital advertisement.
Get the scale and global footprint you are looking for. Our team is here to boost your campaigns and help you reach the consumers most likely to engage with your brand.
Key Features
- Performance and strategy focus toward UA in mobile devices.
- Mobile-first
- Proprietary tech
- API Integrations
- Partnerships with industry key players
- Renowned Growth Squad
Splicky is the new Demand Side Platform (DSP) for the mobile channel using proprietary Real-Time Advertising (RTA) technology. Their technology makes it simple to buy mobile ad impressions and clicks within mobile sites and apps – in real-time. Using just one platform, you have immediate access to all global mobile inventory which uses Real-Time Bidding (RTB) technology. Within a matter of minutes, your mobile ad campaigns can be displayed on a Cost Per Impression (CPM) and Cost Per Click (CPC) basis. Our platform allows you to target on individual Mobile Sites and Apps, giving you total control at campaign management-level. Our detailed analysis gives you full insights on campaign performance enabling you to maximize your ROI.
- Easy to use interface with a self-serve platform and real-time analytics
- Worldwide reach across a transparent publisher set
- Wide range of targeting options including Geo+hyper location and support for mobile retargeting
- Range of formats supported including banners, interstitials, rich media & video