App Store Data (2023)

David Curry

Updated: May 15, 2023

Outside of China, Apple and Google control more than 95 percent of the app store market share through iOS and Android, respectively. Both mobile OSes originally came with a few pre-installed apps, but quickly launched app stores, which allowed third-party developers to publish apps and games.

Within a year of both being available, tens of thousands of developers were building apps and games for the platforms. In less than five years, both Apple and Google had over one millions apps and games available, which generated millions in app revenue for both companies.

The app economy was built on these two platforms, which have expanded their offerings to include apps for consumers and every type of business. It is estimated to be worth approximately $6.3 trillion according to App Annie.

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Others have tried to match Apple and Google. Microsoft launched its own store for Windows Mobile and Huawei has its own store after being banned from using Android. There are also niche app and game stores outside of mobile, such as Steam, Epic Games Store, and the Microsoft Store app for PC.

Apple and Google have both, for the past three years, added more barriers to entry for developers. They have also purged millions of apps from their respective stores, in an attempt to improve quality across the ecosystem.

As Android is unavailable in China, several app stores have sprung up in the country, which include MyApp by Tencent, Huawei App Market, OPPO software store and a few others. These account for approximately 75 percent of all app downloads in China.

Apple is able to continue to operate in China with its app store, although the Chinese government regularly sweep the store to remove apps and games.

We have collected data on Apple’s App Store and Google Play. Read on below to find out more.

Apple App Store key statistics

Apple’s App Store has 1.76 million apps and 460,000 games
Games make up 21.06% of the Apple App Store
Business and education are the second and third most popular categories
Free apps make up 94.1% of the Apple App Store

App Data Report 2023

Want to learn all about the app industry? Our App Data Report covers revenues, downloads, and number of apps across the Apple App Store and Google Play, alongside the top grossing and most downloaded individual apps.

Apps & Games in the Apple App Store

Apple’s App Store had 2.184 million apps and games in 2022, an increase of 21.4% on the previous year.

Apple App Store Quarterly Apps and Games 2009 to 2022 (mm)

Apple App Store Annual Apps and Games 2009 to 2022 (mm)

Year	Apps and Games (mm)
2009	0.118
2010	0.208
2011	0.358
2012	0.553
2013	0.849
2014	1.162
2015	1.538
2016	2.099
2017	2.113
2018	2.028
2019	1.882
2020	1.824
2021	1.798
2022	2.184

Sources: 42matters, PocketGamer, App Data Report

Apps in the Apple App Store

Non-gaming apps make up 78% of the Apple App Store. There were 1.768 million apps on the store in 2022.

Apple App Store Quarterly Apps 2009 to 2022 (mm)

Apple App Store Annual Apps 2009 to 2022 (mm)

Year	Apps (mm)
2009	0.068
2010	0.144
2011	0.271
2012	0.437
2013	0.691
2014	0.942
2015	1.202
2016	1.603
2017	1.583
2018	1.523
2019	1.453
2020	1.420
2021	1.415
2022	1.724

Sources: 42matters, PocketGamer

Games in the Apple App Store

Apple’s App Store contained 460,000 games in 2022, a 20% increase on the total at the same time the year prior.

Apple App Store Quarterly Games 2009 to 2022 (mm)

Apple App Store Annual Games 2009 to 2022 (mm)

Year	Games (mm)
2009	0.049
2010	0.064
2011	0.087
2012	0.116
2013	0.158
2014	0.219
2015	0.336
2016	0.496
2017	0.530
2018	0.505
2019	0.429
2020	0.404
2021	0.383
2022	0.460

Sources: 42matters, PocketGamer

Paid vs Free Apps in Apple App Store

Average App Price in Apple App Store

Google Play App Store key statistics

Google Play’s App Store has 2.266 million apps and 390,000 games
Games make up 15.2% of the Google Play Store
Education and business apps are second and third most popular categories
Free apps make up 96.7% of the Google Play Store

Apps & Games in the Google Play Store

Google Play has 2.65 million apps and games on its store, a 4% decline on the year prior. It is the second year of total apps on Google Play have declined.

Google Play Store Quarterly Apps and Games 2009 to 2022 (mm)

Google Play Store Annual Apps and Games 2010 to 2022 (mm)

Year	Apps and Games (mm)
2010	0.090
2011	0.325
2012	0.675
2013	1.030
2014	1.325
2015	1.700
2016	2.600
2017	3.500
2018	2.610
2019	2.810
2020	2.930
2021	2.783
2022	2.656

Source: AppBrain, App Data Report

Apps in the Google Play Store

The Google Play Store had 2.26 million apps on its store, which make up 85% of the entire store.

Google Play Store Quarterly Apps 2009 to 2022 (mm)

Google Play Store Annual Apps 2010 to 2021 (mm)

Year	Apps (mm)
2010	0.069
2011	0.250
2012	0.519
2013	0.793
2014	1.046
2015	1.343
2016	2.054
2017	2.765
2018	2.122
2019	2.324
2020	2.431
2021	2.337
2022	2.266

Source: AppBrain

Games in the Google Play Store

Google Play has 393,000 games on its store. Total games on the store peaked in 2017, when it had 735,000 games available.

Google Play Store Quarterly Games 2009 to 2022 (mm)

Google Play Store Annual Games 2010 to 2021 (mm)

Year	Games (mm)
2010	0.020
2011	0.074
2012	0.155
2013	0.236
2014	0.278
2015	0.357
2016	0.546
2017	0.735
2018	0.478
2019	0.476
2020	0.498
2021	0.445
2022	0.390