Programmatic advertising is advertising conducted using software; it increases its efficiency and generated revenues by automating the process of connecting publishers inventory with advertisers needs to reach a specific audience.
It includes both real-time bidding when advertisers bid for impressions in mobile or desktop publishers inventory and buying ad impressions in advance from specific publishers. Over time programmatic advertising is replacing all aspects where manual intervention was necessary.
How programmatic mobile advertising works
Source: Cardinal Digital Marketing
Programmatic mobile advertising benefits
In the world of programmatic advertising, SSPs help to support mobile publishers and their inventories by selling their space through an ad exchange. DSPs, (Demand Side Platforms), on the other side, find the best ad inventory and the highest bidder wins that space – this could be on a website or inside a mobile app.
The key benefit of SSPs, other than giving mobile publishers more control over their inventory, is that they can achieve a high fill rate, so mobile ad space that could be used isn’t wasted. In theory, everyone wins in this setup, with advertisers also getting quality inventory for their campaigns.
Programmatic advertising benefits include:
- Sells mobile ad impressions for the highest price possible
- Connects to a considerable variety of different mobile advertisers
- Mobile publishers can set their prices and have more control over their space
Below we’ve listed the best mobile programmatic networks so you can get up and running without fuss.
List of programmatic ad platforms
StackAdapt
The self-serve programmatic advertising platform used by exceptional digital marketers
Founded | Employees | |||
---|---|---|---|---|
2014 | 101 - 200 |
Remerge is an independent demand-side-platform (DSP) that helps performance marketers drive revenue and retention from high-value app users with programmatic in-app ads. Remerge pioneered mobile app retargeting back in 2014.
Learn more about RemergeAdelphic is a one of the leading people-based cross-channel demand-side platforms. It provides an enterprise-ready self-service software solution for agencies, brands and other large media buyers to make meaningful engagements with consumers across all devices and formats. The company’s platform is fully RTB-enabled and delivers global scale through access to all leading inventory providers. Adelphic’s technology overcomes the limitations of user identification across all digital devices, yielding rich, nuanced portraits of real people, instead of cookies. Adelphic is owned by Viant, a subsidiary of Time Inc. (NYSE:TIME).
- Highlights: the only subscription based DSP on the market, Viant’s people-based device graph powered by our 1st party data, ML
- Featured in an Index: n/a
Founded | Employees | Revenues | Social | Traffic |
---|---|---|---|---|
2013 | 51-200 | - | - | - |
Jampp unlocks programmatic advertising to drive incremental performance. A demand-side platform (DSP) at heart, Jampp leverages unique contextual and behavioral signals to deliver customers and in-app purchases through programmatic user acquisition and retargeting. We simplify programmatic growth for some of the biggest names in mobile.
- Services: User Acquisition, App retargeting, Lift measurement, Geolocated ads, Dynamic Creative Optimization (DCO), Dynamic Product Ads, Predictive Bidding
- Tagline: Unlock new growth
Learn more about Jampp
Bucksense is the programmatic platform for digital marketers, launched in 2012 in Madrid, Spain. The company’s DSP solution operates across five channels – Display, Native, Video, Mobile and Desktop. With Bucksense, marketers ad campaigns data is collected and analyzed every hour, as well as a bidding strategy is being automatically updated.
- Highlights: provides access to more than 18 ad exchanges, retargeting, hyper targeting, multiple device and format optimization, Native Video format supply, proprietary Responsive Ad units, Rewarded Video self-serve early adopter, connects from 18 to 70+ ad exchanges, PMP deals, serves 350 agencies
- AppsFlyer Performance Index: n/a
- Tagline: In-house marketing, done right.
Founded | Employees | |||
---|---|---|---|---|
2012 | 51-200 |
Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.
- Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
- Fraud – Detection as part of the platform, adding you an extra layer of safety
- Measurement – integrated to all major 3rd party mobile measurement solutions
- Cost-efficiency – Save countless resources by managing all campaigns under one screen
- Data Play – Enjoy machine decisions based on more than 500Million data points a day
Founded | Employees | Revenues | Social | Traffic |
---|---|---|---|---|
2016 | 50-100 | - | 3k+ | - |
Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.
- Mobile platforms: iOS, Android, Mobile Web
- Campaign types: CPI, CPA, CPM
- Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
- Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
- Key Markets: global