RTB (Real-Time Bidding) is the process of multiple advertisers bidding for impressions in mobile inventory using sophisticated software in real-time. The process of selling and buying impressions takes place in Ad Exchanges. The buyer’s side is presented by agencies, advertisers and networks, and these are connected to ad exchanges via Demand Side Platforms.
The seller’s side is presented by publishers and networks and these are plugged into ad exchanges via SSP (Supply Side Platforms).
Smaato’s real-time bidding platform example
Source: Smaato
Real-time bidding platforms benefits
In the world of programmatic advertising, real-time bidding platforms help to support mobile publishers and their inventories by selling their space through an ad exchange. DSPs, (Demand Side Platforms) find the best ad inventory and the highest bidder wins that space – this could be on a website or inside a mobile app.
Real-time bidding allows advertisers to focus on the mobile inventory that is most important to them; by doing so, this increases their ROI and eCPMs. For example, inside a mobile game where the player is taken to watch an ad between moving to the next level of the game — in real-time, advertisers can bid for that space. The highest bidder then wins this inventory, and the gamer sees the ad in real-time.
Real-time bidding platform benefits include:
- Publishers can connect to a wide variety of different mobile advertisers.
- Ad impressions can be sold for the highest price possible.
- Mobile publishers can set their prices and have more control over their ad space.
Below we’ve listed the best real-time bidding platforms so you can get up and running without fuss.
List of real time bidding ad platforms
Founded | Employees | Revenues | Social | Traffic |
---|---|---|---|---|
2013 | 51-200 | - | - | - |
Jampp unlocks programmatic advertising to drive incremental performance. A demand-side platform (DSP) at heart, Jampp leverages unique contextual and behavioral signals to deliver customers and in-app purchases through programmatic user acquisition and retargeting. We simplify programmatic growth for some of the biggest names in mobile.
- Services: User Acquisition, App retargeting, Lift measurement, Geolocated ads, Dynamic Creative Optimization (DCO), Dynamic Product Ads, Predictive Bidding
- Tagline: Unlock new growth
Learn more about Jampp
Founded | Employees | |||
---|---|---|---|---|
2012 | 51-200 |
Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.
- Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
- Fraud – Detection as part of the platform, adding you an extra layer of safety
- Measurement – integrated to all major 3rd party mobile measurement solutions
- Cost-efficiency – Save countless resources by managing all campaigns under one screen
- Data Play – Enjoy machine decisions based on more than 500Million data points a day
Founded | Employees | Social | ||
---|---|---|---|---|
2012 | 11-50 | 2k+ |
Spotad is a performance-based Demand-Side-Marketing-
Key Features
- Performance driven
- Mobile experts
- Utilize data for better targeting and optimization
- Using self-developed ML model
- Full control of the creative assets for a better user engagement. From the Ad Design to the Ad Serving
Founded | Employees | Revenues | Social | Traffic |
---|---|---|---|---|
2016 | 50-100 | - | 3k+ | - |
Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.
- Mobile platforms: iOS, Android, Mobile Web
- Campaign types: CPI, CPA, CPM
- Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
- Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
- Key Markets: global
Criteo Dynamic Retargeting is an online retargeting platform for the ad solution from Criteo – one of the leading commerce marketing companies, founded in Paris, France. It went a long way from being a small start-up to the company with 2,700 employees in 30 offices around the globe and 1,2 billion ads served in 2017 alone. The platform is used by more than 18,000 marketers all over the globe that rely on displaying their video and display ads on publisher’s premium mobile, tablet and desktop ad inventory. Criteo Dynamic Retargeting platform helps brands to re-engage 90% of their target audience and increase their ROI up to 13 times.
- Mobile platforms: Android, IOS,
- Campaign types: CPC, CPM,
- Ad formats supported: Banners, Video
- Targeting: Custom
- Key Markets: Global
Amazon DSP
Reach your audiences at scale wherever they are—on Amazon sites and across the web.
Amazon DSP, formerly known as AAP or Amazon Advertising Platform, is a Demand Side Platform from Amazon Inc. It’s part of its digital advertising platform. There are several features that set this platform aside from the rest in the industry. For starters, it uses exclusive Amazon audiences to reach highly targeted audience on and off Amazon. With Amazon DSP, advertisers can programmatically reach audiences both on Amazon sites and apps as well as through its publishing partners and third-party exchanges.
Learn more about Amazon DSP