App marketers and brands have a number of channels to advertise their apps to acquire more users and increase their user base. Taking into account the reach, scale, and level of customization, we can split all those channels into Facebook & Google duopoly and everyone else. Every time app marketers or brands launch an ad campaign via the latter, they need third-party mobile ad analytics, in others words – a proper mobile attribution tool. Using such a tool, an app marketer is able to track and analyze how exactly his app is being connected with mobile users.
Top Mobile Ad Analytics
Because every mobile app has a different audience it appeals to, all those ad channels, outside of the Facebook & Google duopoly, are not equally efficient in connecting the app with its users, a mobile attribution tool allows to choose the right channels and focus ad budget on those.
Working with mobile ad analytics tools, app marketers can do the following:
- Track an initial click on an ad. At this step an app attribution SDK register an instance of a click on an ad and captures such info as Advertising ID to identify an individual smartphone or tablet on which that click took place. As well as IP address, User agent, Timestamp and First Install parameter.
- Attribute that click to a particular app install; and
- Send notification to partners of installs and events through so-called server postback URLs.
Essentially, it’s impossible to run an effective app marketing campaign and being able to allocate ad budget efficiently without a sophisticated mobile attribution tracking solution.
To select a proper app attribution tool, app marketers need to check a particular solution against the following factors:
- Attribution methodology – how particular app attribution solution provider determine sources of installs for your app
- Dashboards and reporting – how comprehensive and easy to use its dashboard
- Retargeting attribution – does a particular provider have retargeting attribution capabilities to report on app traffic sources during an app retargeting campaign or not.
- Uninstalls reporting – knowing how many uninstalls an app is getting from particular traffic channels is essential to access its effectiveness
- Fraud detection – mobile fraud is a full-blown disaster for today’s mobile advertising market. Providing ad fraud detection and identifying specific channels that facilitate fraud are always a big plus for an attribution provider.
- Integration with self attribution networks (such as Facebook Ads, TikTok Ads, Google Ads and such)
- Platform pricing based on a particular ad company needs and budgets.
On today’s app market the major companies are the following.
Top Mobile Ad Analytics
List of mobile ad analytics companies
ADEX
Ad Fraud Detection Tools, Ad Servers, Mobile Ad Network, Mobile DSP, Social Ads, SSP
| Founded | Employees | |||
|---|---|---|---|---|
| 2011 | 10-50 |
| Founded | Employees | |||
|---|---|---|---|---|
| 2012 | 200-500 |
Adjust is an attribution and analytics software package for mobile applications, enabling mobile app marketers to examine store statistics, advertising sources and advanced analytics to fully monetize their application. Adjust is the choice of such established brands as Yelp, Zynga, Spotify, Soundcloud, Runtastic, Hotel Tonight.
- Type: In-app analytics, Marketing analytics
- Pricing: Basic, Business and Custom plans, pricing is available upon request
- Platforms supported: Android, iOS,
Learn more about Adjust
AppsFlyer applies multi-layered approach to protect mobile advertising campaigns from fraud. The layers include install authentication, clustering-based anomaly detection, validation rules, attribution calibrator and post-attribution. Its solution is capable to prevent Install Hijacking, Click Flowing, Device Farms, Bots, Fraudulent in-app events and Fake Purchases.
- Type: App advertising analytics, Marketing analytics
- Pricing: 30-day trial period with Basic plan, the Custom plan price is available upon request
- Platforms: iOS, Android, Windows & Xbox, Amazon, tvOS, Unity, Cordova, Marmalade, Cocos2ds, Adobe Air, React Native
Appsumer is a reporting and analytics platform for user acquisition teams at scaling apps. It transforms fragmented media cost and attribution data into granular, perfectly unified ROI insights aiding faster, better-informed and more confident UA decision-making.
- Type: Marketing Analytics
- Pricing: n/a
- Platforms supported: Android, iOS
Branch Metrics offers sophisticated ad fraud protection solution. It features comprehensive reports on suspicious activity, industry-standard blocking rules and AI-based fraud detection algorithms. It’s focused on using Branch personas data from its vast, global identity network and doesn’t rely on inferior Fingerprinting tech.
- Type: App marketing analytics, Advertising analytics
- Pricing: 3 plans – Free, Startup (depending on a traffic volume either $59 or $200 / month), Enterprise
- Demo: available
Doubleclick Bid Manager is part of Google’s Display & Video 360 advertising solution. It is a Demand Side Platform for agencies, trading desks and advertisers to get access to ad exchanges with a wide range of exclusive video, display and mobile inventory from Google. Its targeting capabilities are defined by more than 100 ad exchanges and approximately 1 billion websites, opportunity to run ads across, desktop, mobile and tablet, multiple bidding strategies support and more.
- Highlights: connects to 100+ ad exchanges, allows to run ads across mobile, desktop and tablet, allows to buy brand-safe inventory for YouTube and TV ads programmatically through Google Partner Select, DBM’s premium video marketplace
- AppsFlyer Performance Index: Performance: Global, iOS & Android: All Categories: Power Ranking #2 (2019)
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| - | - | - | - | - |
| Founded | Employees | |||
|---|---|---|---|---|
| 2019 | 10-50 |
JustControl.it develops a tech marketing solution enabling businesses to gain full control over their ad spending, evaluate campaign performance across a wide range of channels, and get up-to-date reports on virtually every slice of data.
- Services: App Analytics
- Tagline: Get Your Digital Marketing Under Control
- Offices: Cyrpus
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| 2010 | 10-50 | - | - | - |
Kevel (previously Adzerk) is helping brands everywhere drive more online revenue through sponsored listings, internal promotions, native ads, and more. They do this by providing engineers and product managers the APIs needed to quickly build fully-customized ad servers. Their award-winning platform handles over three billion API requests each day, and it’s helped industry leaders like Yelp and Ticketmaster shorten their build times by more than 90%.
Learn more about Kevel
| Founded | Employees | Revenues | Social | Traffic |
|---|---|---|---|---|
| - | 201-500 | - | - | - |
mFilterIt is a pioneer in app fraud detection and prevention. Trusted by globally accredited marketers, their solutions are powered by the capabilities of AI, ML, and data science. To bring transparency and trust to digital advertising, they provide log-level data on fraud for DV360/ programmatic campaigns, affiliate campaigns etc. Their full-funnel approach and real-time data, enable the brands to make better business decisions and protect their ad spends from further wastage.
- Tagline: Eliminate invalid traffic from your app campaigns running on biddable and non-biddable platforms for both performance and brand campaigns
- Services: Ad Fraud Prevention, Ad Fraud Elimination, eCommerce Competitive Analysis
Moburst is a mobile growth marketing agency founded in 2013 with branches in the US and Tel-Aviv. Moburst’s clients include some of the biggest brands in the world such as Google, Uber, Reddit, YouTube, Samsung, and many other amazing startups, gaming companies, and brands. Its team of growth experts promoted 600+ products in the past seven years and helped many start-ups gain more organic users, boost ROI on paid media and improve their products. Its user acquisition is achieved through a selection of hyper-targeted, remarketing, influencers, and brand engagement campaigns get the right message to the right user, at the right time. Its mixture of media channels are ideal to fit your goals and budget, including RTB/exchanges, social, ad-networks, premium publishers, video, retargeting, influencers and search.
- Services: Mobile Campaigns, Media Management and Optimization, Influencers Marketing, Mobile Strategy, App Store Optimization and SEO, A/B Testing, Product Consulting, Creative Production, Video Production, Social Management and Website Production.
- Offices: New York, San Francisco and Tel-Aviv
- Tagline: Mobile Done Right
Singular offers industry leading fraud prevention solution to help advertisers prevent advertising fraud and focus on quality users. Singular puts a team of highly-skilled cybersecurity scientists behind this solution to make sure it catches the most of ad fraud.
It’s comprehensive, meaning it’s based on listening for signals at the most granular levels and based on all known protection methods to reject fraud in real-time automatically. It’s also adaptive, transparent and customizable to meet today’s challenges of counteracting advertising fraud activities.
- Type: Marketing Analytics, App advertising analytics
- Pricing: Starter plan (free), Standard plan ($799/month)
- Platforms supported: iOS, Android
SocialPeta Technology, the world’s leading advertisement creative spy and analysis platform, dedicated to offer top ads creative and marketing strategy for both advertisers and publishers. Serving as an Essential Ad and Marketing Intelligence Platform, SocialPeta focuses on:
- Ad Intelligence, Marketing Intelligence, APP Intelligence
- Ad Cost intelligence, Game Intelligence, Audience Intelligence
Tenjin brings transparency and insight into your mobile marketing. In addition to supporting hundreds of ad networks and being an MMP, Tenjin provides powerful tools and training for any marketer to analyze the source, in-app purchases, advertising revenue, cost, and the ROI of their users.
- Services: User Acquisition, Attribution, Data Aggregation, User Analytics, Ad Analytics
- Tagline: iOS 14-proof advertising analytics
| Employees | ||||
|---|---|---|---|---|
| 10-50 |
URLgenius offers app marketers and developers a patented, cloud-based alternative for app linking and QR code capabilities that increase conversion from any channel. Our technology streamlines the mobile experience with links that open specific screens in your app while bypassing the website login friction typically encountered when clicking from social ads or from inside other apps.
Learn more about URLgenius