E-commerce App Revenue and Usage Statistics (2023)

David Curry

Updated: January 9, 2023

In the past two decades, the e-commerce industry has shifted from a wide array of websites specialising in a single category, think Amazon (books), Zappos (apparel), Newegg (electronics) and Stubhub (tickets), to a few marketplaces stocking as many items as possible.

Wayfair is perhaps the best example of this change, in 2011 it combined over 200 niche stores, such as cookware.com, luggage.com and strollers.com into a single e-commerce marketplace.

In North America and Europe, Amazon led that transition from single category to everything. In 2005, it launched Prime as a way to speed up deliveries, and later added Prime Video, Prime Music and a host of other premium services to draw in more customers.

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