LifeStreet

LifeStreet is a global in-app advertising technology company. The StreetSmart demand side platform delivers engaged app users and gives you real-time information about your ad campaigns. Lifestreet can test hundreds of ad variations to find your best performing creative. LifeStreet offers:

100% visibility into your campaigns
Analytics and real-time reporting
StreetSmart DSP and Data Management Platform
A network that reaches over 600 million app users monthly

LifeStreet Services

LAT
Contextual targeting signals
Playable metrics
User Acquisition
Creative Services

LifeStreet Info

Platforms:	-
Types:	App Installs
Groups:	Mobile Marketing, User Acquisition

LifeStreet Insights

How rewarded inventory and playables can drive ROAS for performance marketers Posted on February 28, 2023 LifeStreet What are playable ads? Playable ads are an interactive ad format that allows users to play....
How to scale your UA strategy Posted on January 09, 2023
How machine learning boosts the power of non-personalized advertising Posted on March 30, 2022 ...and agencies, adapt their bidding strategies to continue to drive performance? One way we do this at LifeStreet is by leveraging machine learning systems that are designed to quickly and effectively ingest....
Why Android is worth your advertising dollars, now more than ever Posted on April 15, 2021 At LifeStreet our access to inventory sources follows these market trends.

LifeStreet Podcasts

#119: LTV in Mobile with Levi Matkins, CEO of LifeStreet At the heart of any sustainable business is knowing how much money you actually make with each client

Articles from the LifeStreet blog:

Q&A with Fluent: The value of app-to-web campaigns As a long time player in the digital media space, Fluent has helped brands across a variety of industries launch, scale, and optimize successful digital advertising campaigns. For some time now, we’ve...
Creative testing best practices In mobile advertising, advertisers have approximately 1.7 seconds to win the attention of a new player or customer. This makes the design and testing of eye-catching, engaging ads a critical task for ROI-positive...
How in-app advertising outperforms mobile web Finding the right mix of channels and strategies to best optimize your ad spend is key when it comes to your marketing efforts. The average consumer engages with mobile devices for over 4 hours a day....
Revving up mobile growth with alternative channels Another year, another impactful MAU (Mobile Apps Unlocked)! Thank you to our partners, clients and friends who joined us in making MAU 2023 as impactful as it was. Along with attending and hosting some...
GameMakers Recap – IDFA Deprecation Scapegoat or Reality? In the ever-evolving realm of mobile gaming, one recent change has sparked a flurry of discussions, debates, and blame games: the deprecation of the IDFA. In a recent episode for GameMakers hosted by Lila...

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