Get ready for the ultimate showdown. The App Growth Awards 2023 is back

Do you have what it takes to be crowned a champion in the app growth industry?

Submit your entry before Friday 29th September 2023 and let your success story shine.

To enter, simply visit our website now – it’s completely FREE.

You can only have 1 entry per category, so get your best case study ready. Get recognized and celebrate with the best on 30th November at Hotel Adlon in Berlin

2023 categories:

• App Data Platform
• App Revenue Platform
• App Analytics Platform
• App Marketing Agency
• User Acquisition Company
• App Advertising Platform
• App Engagement Platform
• App Messaging Platform
• MMP of the Year
• ASO Company
• App Marketer of the Year
• Fastest Growing App
• App Growth Innovation
• Growth Team of the Year
• App Marketing Campaign of the Year

Don’t miss out. Enter now and seize the glory.

All the best,

James, Andrew, Talha, Emily, Fiona & Ravi

Organizers
App Promotion Summit
info@apppromotionsummit.com
https://apppromotionsummit.com
For industry news and event information follow @apppromotion

The post Enter the App Growth Awards 2023 – Seize the Glory 🏆 appeared first on Business of Apps.

We live in a world where economic uncertainties and app user privacy concerns make it harder for marketers to meet their bottom line. Ad budgets are getting cut and marketers have to adapt to work with less data to build their ad campaigns with.

The question is – what is the right strategy to continue driving quality user acquisition at scale despite the abovementioned hurdles?

On May 18th, 10 am PST Business of Apps will host a live event with the experts from the leading performance marketing company Perform[cb].

Matthew Lord, CSO of Perform[cb], and Lee Aho, EVP of Marketers at Perform[cb] will cover:

Register today.

The post Learn how to scale user acquisition through 2023 and on [live event] appeared first on Business of Apps.

There is just no other way around it – people are tired of SMS marketing messages. Recent studies show that up to 65% of customers have reached the point of “No more, please!” to hit the Unsubscribe button for a business text. There is a great alternative to fit the bill and it’s called in-app notifications.

Unlike push notifications, in-app notifications are delivered within the app and therefore don’t compete for the app user’s attention with other notifications. By definition, these messages are 100% opted-in, never get lost in the midst of other apps’ messages and are capable to deliver conversion rates on par with WhatsApp.

On April 27th join the live event with Adena Demonte, Product Marketing Manager at Sendbird. During the event, you will learn about how in-app notifications are instrumental for brands across the customer lifecycle to drive activation, revenue, retention, and referrals.

The post Learn why in-app notifications are superior to SMS [live event] appeared first on Business of Apps.

Every update of SKAdNetwork from Apple Inc. raises the app performance ecosystem expectations for the privacy-preserving attribution framework for iOS to be improved.

SKAdNetwork 4.0 was released by Apple inc. on October 24th, 2022. What has brought this update and how to take advantage of it?

On March 9th, join Sara Camden of InMobi, Eran Friedman of Singular, and Adrienne Rice of M&C Saatchi Performance to talk about putting SKAN 4.0 into practice. All panelists have been keeping laser-focused on understanding and unlocking the value of SKAN since its inception.

In this live event, the panelists will help you to develop a winning strategy for your iOS app growth with SKAN, discussing: 

How app growth marketers can get a fast start with SKAN 4.0

How to develop a refreshed approach to conversion value mapping

How to cut through the noise and understand how these changes impact your app’s growth in a meaningful way

Register “Putting SKAN 4.0 into practice” Business of Apps Live event.

The post Join the conversation: Putting SKAN 4.0 into practice [live event] appeared first on Business of Apps.

Remerge has launched Agency Activators – a partnership program empowering media and brand agencies to become qualified leaders in the programmatic in-app advertising market.

Remerge, which ranks as the top global player for mobile re-engagement campaigns after Meta and Google, will share the inner workings of its technology and offer workshops to equip members with expertise to grow their clients’ app revenues.

The first agencies to join the program are M&C Saatchi Performance, Headlight, Phiture, Lemmonet, WITHIN, Publicis’ Spark Foundry, alongside growth transformation partner Winclap.

This post was first published on remerge.io.

Steve Massaro, Director of Channel Alliances, Remerge:

“I’ve been in agency-centric roles for most of my career and can say that the relevance and influence of these companies in the mobile industry have never been greater. In the app ecosystem, where new creative formats, economic pressures, and privacy changes are constantly changing the landscape, the value our agency partners bring to our shared clients is continuously becoming more apparent.

“Remerge’s Agency Activators program will increase that strategic value through tailored educational sessions that build on our members’ programmatic knowledge and guide them through newer innovations. We’re offering masterclasses on fundamental areas of mobile marketing, ranging from incrementality to creative strategy, and more.

“Coupling this training with access to logistical and commercial benefits unique to this program has already proved to be successful for our members, who are helping teams tap into Remerge’s solutions to drive growth for their clients’ apps.”

As programmatic ad spending soars and brands make bigger investments in mobile, marketers are looking for partners who can help them navigate the industry.

Pan Katsukis, Co-founder and CEO, Remerge:

“We’re seeing more brands enter the mobile space and get serious about programmatic advertising. Performance marketing and developing deeper levels of in-app engagement are often new territories for these organizations. We’re creating an environment where leading agencies can enhance their understanding of the market and learn how to scale their clients’ business.”

Agency Activators is active in the Americas and will expand to Asia-Pacific, Europe, Africa and Middle East markets.

Adrienne Rice, Director of Media Investment, M&C Saatchi Performance:

“Recent market developments have made it harder for mobile businesses to find their way in the programmatic advertising industry and make informed decisions about where to allocate budget to grow revenues. App marketing is a rapidly evolving concept, and our clients need partners who know how to unlock its potential. The expert support, resources, and benefits we get from Remerge’s agency partnership program ensure we can deliver results for our clients.”

Pedro de Arteaga, COO and VP USA, at Winclap:

“Remerge is one of our most strategic partners. To grow efficiently with programmatic ads it is crucial to work with media channels with leading technology and transparent practices. Remerge has both. This partnership program’s masterclass sessions give us a fresh perspective on what’s happening in programmatic while providing insights and benefits for our media business. As we are a Growth Transformation company, it is important for us to collaborate with partners that help us disrupt how our clients grow. This program helps us do that with programmatic media.”

Learn more about Remerge’s Agency Activators program.

The post Remerge unveils partnership program to help agencies master mobile marketing for their app-based clients appeared first on Business of Apps.

Founded in 2019 as an extended arm of the US-based technology consulting firm –  KMS Group, KMS Solutions establishes itself as a leading provider of software development, quality assurance, and digital consulting within the APAC market.

Throughout three years of operation, KMS Solutions has recorded a remarkable growth rate of 260.35% – ranked 9th spot on Clutch’s Top 100 Fastest-Growing B2B Providers and won the ‘’Fast Enterprise’’ award at APEA 2021. The company is also a trusted partner with multiple tech giants, including AWS, Katalon, GoodData, Microsoft, Thermo Fisher Scientific, and many more. The company provides IT consulting and services with a key focus on digital transformation with a mission of developing innovative digital apps and platforms for businesses. 

In today’s interview, we welcome KMS Solutions’ COO – Mr.Abhishek Nema – to explore trending topics revolving around digital platforms and how enterprises can deploy them to scale faster. 

Digital platforms have been around for a while. Most industry leaders have had at least one digital platform for themselves. Yet, not all executives fully understand the term or why they might need one. Do you mind explaining to us the term and its importance?

Conceptually, a digital platform is a combination of hardware (e.g. a server) and software (e.g. an operating system) that the company uses to connect interests with users. Uber, for instance, is a service-oriented platform that brings together a driver who wants to work and a customer who needs transport from point A to B. Digital platforms come in various forms, depending on the company’s business model and the specific purposes they aspire to deliver. 

Given the current rising digital transformation wave, online platforms have been at the forefront of the business agenda lately. Our clients also recorded increased brand exposure, improved customer experience, and sales boost through this tech-enabled business model. As more and more clients are switching to digital, there is no doubt that the number of online platforms will spike in upcoming years.

Considering the digital world we live in today, digital platforms are no longer a strategy for digital natives but rather an absolute necessity for any company. However, not every digital platform launch is a success. What challenges do businesses usually deal with when building an online platform?

In my experience, a strong launch often needs persuasive early adopters to join before the platform gains popularity. The risk is significantly greater for multisided platforms, which require not just a large number of users but a diverse group of users. A ride-sharing platform, for instance, needs a considerable consumer base who want to book cabs through smartphones and drivers willing to take those bookings to operate effectively. Getting a massive sign-up from the start can pretty much terminate unpredictability about a platform’s outlook since it productively generates vital scale into the platform’s network. 

For your product to stand out and attract new customers, it will need to have a distinct feature to differentiate itself from competitors. This requires enterprises to conduct extensive market research to explore unmet and undiscovered consumer needs. Nevertheless, these are no easy tasks, especially in today’s saturated market.

Do you have any advice to help organizations alleviate these problems?

There are heaps of ways to acquire new users for digital platforms, from referral programs and influencer campaigns to affiliate and partner marketing. With that being said, firms have to develop a unique and memorable brand identity in the hope of getting customers hooked. Maintaining a consistent and compelling brand message across marketing channels is also recommended to increase engagement. 

If signing up a huge amount of users is not attainable, business leaders should search for ways to deliver value to individual consumers. I’d advise entrepreneurs to clearly define their industry niche to determine what kind of stand-alone value to provide and to whom they should offer it. For some platforms, targeting clients in a comparatively narrow market where the platform can more promptly acquire traction is a good strategy. Instead of building a platform that accommodates everyone’s needs, companies can stay focused on a small sector until it has drawn a committed following and produced higher-quality content to pave the way for future success. 

You would also need to convince clients that your platform is worth joining, particularly if doing so requires a considerable investment, as is the case with game consoles. A way to entice initial users is to recruit a marquee platform contributor. For example, an e-commerce platform needs to illustrate that highly sought-after brands will be available. In turn, they would have to pay well-known brands to have their products displayed on the platform. For maximum impact, the participation of the marquee contributor should be exclusive. Platform creators can pay brands a premium to offer their items exclusively. Thus, if devoted consumers want those merchandise, they have no choice but to use the platform. 

What are the criteria businesses should take into account when building a digital platform?

A mistake I usually see in enterprises is that they don’t have a clear vision and expectations for the project. A digital platform is a long-term, multiphase project that relies on consistent iteration to scale and enhance to stay relevant. Before heading to the implementation phases, I always advise my clients to first decide on the capabilities they will build, the sequence in which they’ll do so, and the timeline over which they’ll progress. We also suggest clients develop and deploy a minimum viable product (MVP) to help demonstrate progress and accelerate time-to-market. 

For software development processes, the majority of corporations partner with IT service providers to get help with choosing technology, outlining digital ambition, and establishing long-term development and maintenance. Hence, selecting the right technology partner is extremely important as it vastly influences the project’s success. Price, experience, portfolio, customer services & support are crucial vendor selection criteria you should consider.

Culture and change management is other critical aspect that determines project success. With IT outsourcing, especially offshore vendors, cultural differences are inevitable. Hence, companies should anticipate cultural gaps and generate strategies to manage cultural diversity effectively. Despite detailed prior planning, changes can always be made during the project development. For efficient change management, project managers need to clearly define the change, and craft a new thorough, and realistic plan. Throughout the change management process, a framework should be established to monitor the changes’ effects on the project and measure their effectiveness.

With a mission of developing transformative digital platforms for APAC companies, how will KMS Solutions plan to achieve this goal?

We offer technology consulting sessions for each project to create a product roadmap tailored to consumers’ needs. Having the latest IT infrastructure and dedicated IT teams with diverse skill sets, KMS Solutions strives to develop world-class solutions that help companies scale faster and enhance user experience. To ensure a smooth development process, KMS Solutions developer teams will accompany clients through every stage of Digital Transformation, from Requirement, Implementation to Testing and Production Deployment.

Furthermore, we assist businesses in adopting Agile methodology to accelerate time-to-market and increase productivity. Over the years, we’ve delivered multiple projects for corporate giants like Accenture, Prudential, Circle K, Tricentis, etc. Hopefully, this year we will have the chance to collaborate with even more enterprises, helping to bring their visions into reality. 

You can learn more about our service here.

The post Abhishek Nema, COO of KMS Solutions talks winning strategies for digital transformation appeared first on Business of Apps.

Recognizing the platform’s successful growth over the last 12 months, HUAWEI Ads secured a win at this year’s App Growth Awards.

HUAWEI Ads has secured a win at this year’s App Growth Awards ceremony, celebrating its efforts in performance-driven user-acquisition (UA) solutions throughout 2021. 

Held in Berlin as part of the App Promotion Summit, the App Growth Awards recognise app industry innovation, drawing hundreds of submissions from around the world. Finalists are judged by over 20 industry experts, with HUAWEI Ads securing the UA award for impressive growth over the past year. 

Describing themselves as the ‘annual barometer for the global app growth and marketing ecosystem,’ the App Growth Awards launched in 2017 to celebrate European businesses that are innovating and growing in app development industry. Each year, the awards celebrate app marketing progress, with the HUAWEI Ads’ win demonstrating the growth of the platform and its efforts in user acquisition. 

This year’s win highlighted HUAWEI Ads’ effective performance-driven UA solutions, inclusive of local support, competitive cost-per-thousand (CPM), successful cost-per-click (CPC) rate, as well as effective cost-per-action (CPA) and cost-per-install (CPI) for apps, games, and e-commerce solutions.

“We are extremely honoured to receive this recognition from the App Growth Awards,” said Neo Miao, President of Business Growth, Huawei Mobile Services Europe, Huawei Consumer Business Group. “We welcome new partners to come on board as we continue our growth, and we look forward to working even closer with our existing partners. Our mission is to build an exciting, tailored Ads service that supports businesses to achieve excellence, all while offering unique, premium content to consumers. Together, we will continue to build an open and intelligent ecosystem to better connect the world.”

HUAWEI Ads – real-time advertising tailored to Huawei devices

As well as recognising HUAWEI Ads’ success in UA, the App Growth Awards also shed light on the platform’s impressive growth over the past year. HUAWEI Ads now reaches over 1 billion connected Huawei devices and over 730 million Huawei device users, covering over 150 advertisers, with more than 33,000 apps globally integrated with the HUAWEI Ads Kit as of September this year.

Winning for the first time at the App Growth Awards, HUAWEI Ads has also been praised for its tailored approach to advertising across devices, with strong performance among close partners to prove. Partner solutions have seen efficiency and effective growth, with one of the key partners, a top e-commerce service provider, seeing up to 537% increment in daily activations, improvement of CTR of up to 278%, while keeping the activation cost efficient well below 45%. 

The platform is open and available to media agencies, as well as app publishers worldwide, incorporating Huawei’s smart ecosystem marketing advantages to bridge communication between its partners and device users. HUAWEI Ads can create niche audiences for partner ads, using the Data Management Platform (DMP) to accurately target the intended demographic.

Huawei has also worked to create a platform with an optimum user and partner experience. Users are able to access an in-app mini details page before downloading to keep everything within one page. A promotion program is also available for advertisers and certified agencies in Europe, providing free trials, early-bird incentives, and premium on-device media resources. 

HUAWEI Ads’ success at this year’s App Growth Awards demonstrates the platform’s fast development in the world of advertising – it has also been described as ‘one of the fastest-growing platforms in Europe’ by AppsFlyer. In the coming years, HUAWEI Ads will continue to bring out new features to further improve its partner and user experience. Features such as cost-effective advertising offers are coming soon, designed to adjust bidding automatically in real-time, to boost conversions while reducing costs. 

If you’d like to find out more about HUAWEI Ads, please visit: https://ads.huawei.com/

The post HUAWEI Ads secures App Growth Awards win at annual event appeared first on Business of Apps.

The ad tech industry was quick to write off retargeting last year, with mobile experts fearful that the rollout of Apple’s App Tracking Transparency (ATT) framework would lead to the death of this ID-based tactic. The reality, however, has not been as drastic.

Retargeting campaigns continue to perform well on Android, while the amount of available ID inventory on iOS remains favorable for advertisers looking to re-engage users on Apple devices. The latest post-IDFA data from Remerge shows that more than 50% of the inventory on iOS still has an IDFA (source).

The number of bid requests before and after Apple’s release of ATT

Source: Remerge

In The state of app retargeting, Remerge evaluates why retargeting remains a viable option when growing an app audience in the privacy-first era and features insights from mobile marketing experts across North America, Asia, and Europe.

The report includes:

• An overview of how the arrival of ATT has changed in-app retargeting 
• A look at the benefits of running retargeting campaign in the post-IDFA era 
• The latest ID and no-ID data trends 
• Performance numbers for Remerge’s retargeting campaigns across Android and iOS
• Insights from apps around the world: Gumi, Spoon Radio, Just Eat Takeaway.com, Woowa Brothers, Renta!, Joom, Blind Ferret, Tutoring, Headlight, Etermax

Download the report

The post The State of App Retargeting report: ATT introduction caused only 10% drop in bid requests appeared first on Business of Apps.

Developers around the globe can tune into Huawei’s three-day event to hear the latest updates across industries directly from the experts. 

From 22^nd to 24^th October, Huawei Developer Conference 2021 (HDC 2021) will return to bring the latest industry trends, exciting announcements, and highly anticipated online keynotes. With three days packed with different sessions, developers can expect to hear the latest on HarmonyOS, AppGallery and HMS Core 6.0, with advice from the experts about using Huawei’s new technologies across industries. 

Themed “Together”, HDC 2021 will continue Huawei’s vision to build a smart, safe, and flourishing ecosystem − with and for its partners. Industry speakers will join Huawei experts for three days of dedicated online tech sessions and keynotes, exploring the latest in everything from fintech and gaming to AI and All-scenario intelligence. 

Developers will also have the chance to join and engage with attendees from all around the world, gaining exclusive insight into how they can leverage Huawei’s drive for innovation to create new services within their apps. For those looking for new ways to grow their apps with AppGallery, HDC 2021 will show how Huawei is committed to helping its partners succeed. 

In addition to the opening keynote, where viewers can expect to hear the latest updates on HarmonyOS and HMS Core 6.0, developers can tune into industry specific tech sessions to learn more directly about their chosen sector, hearing directly from well-known industry players and other developers. 

Dedicated tech sessions to empower leading industry players

As well as the leading keynotes that developers can expect from Friday 22^nd, breakout tech sessions with Huawei experts and speakers will offer more specific support for those looking to integrate with innovative technology and learn about the latest HarmonyOS and HMS Core updates. Each session will offer developers the chance to learn directly from the best, providing direct insight into the workings of Huawei and its AppGallery. 

The AppGallery, finance and gaming tech sessions will stream after the main keynotes, giving direct access to the minds behind Huawei’s ecosystem in those industries. Soon after, developers can also dive into the details of the latest updates for Petal Maps, Petal Search and HMS Core 6.0. In addition to hearing how AppGallery can support its partners, the breakout tech sessions will offer a more intimate setting to learn about the latest trends in those markets. 

Alongside its partners, AppGallery fosters innovation

With AppGallery, Huawei pushes boundaries by driving innovation and disruptions across multiple sectors, bringing tools and technologies to empower developers and create new experiences. HDC 2021 is expected to reveal just that, with those that join among the first to hear the latest developments in Huawei’s technology on offer. 

Huawei is aiming to create an accessible and innovative app platform with AppGallery, providing its diverse global audience of 550 million monthly with access to a choice of the best, most innovative apps. Working closely with its partners and providing access to the support developers need to realise their business potential, AppGallery can champion innovation and offer its userbase the mobile services that they need. 

This year’s HDC will focus on teaching developers how to make the most from the resources on offer, through intimate and engaging settings. AppGallery provides full-spectrum operational support for developers worldwide and assist them to unlock new opportunities, such as cross-region operation and global exposure. How to access this will be revealed at the event. 

AGENDA

Keynote | 0730 AM (BST) | On Track to Map the Future

• Richard Yu, Executive Director, CEO of the Consumer Business Group, CEO of Intelligent Automotive Solution BU, Huawei 
• David Wang, President of the AI and All-scenario Intelligence Business Unit, Huawei Consumer Business Group
• Zhang Ping’an, President of the Consumer Cloud Service, Huawei Consumer Business Group, CEO of Huawei Cloud BU
• Tim Gong, President of the Software Dept, Huawei Consumer Business Group  
• Kevin Ho, COO of Huawei Consumer Business Group, President of the Handset Business, Huawei Consumer Business Group  

Gaming Tech Session 

• AppGallery: find your next big win

Alexandre Salem, Global Director, Global Gaming Vertical BD, Global Partnerships & Eco-Development Business Dept, Huawei

AppGallery Tech Session

• Growing your business worldwide with paid promotion services of HUAWEI AppGallery

Stephane Fournis, Senior Operations Manager, Huawei

• HUAWEI GameCenter: building a new gaming experience

Victor Zhu, Overseas Operations Director, GameCenter, Huawei

• Utilizing AppGallery Connect services to enhance your app

Zachary Powell, Lead Developer Advocate, AppGallery Connect, Huawei

Finance Tech Session

• AppGallery: why we’re focusing on innovation and Open Banking

Siri Borsum, Global VP, Financial Vertical, Global Partnerships & Eco-Development Business Dept, Huawei

• Interview with Brett King

Author of The Rise of Technosocialism

Petal Maps Tech  Session

• Petal Maps business development

Dr. Jaime Gonzalo, Vice President, Mobile Services, Huawei Europe

• Petal Maps app 2.0: experience innovation and service upgrade

Adela Sadowska, Content Operation Manager, Mobile Services, Huawei Europe

• Petal Maps Platform: new capabilities and ecosystem

Julia Markiewicz, Marketing Manager, Mobile Services, Huawei Europe

Petal Search Tech Session

• Petal Search 2.0: expanded reach and innovative features

Fernando Garcia Calvo, Deputy Director of Petal Search Europe, Consumer Cloud Service Dept, Huawei

• Leveraging AI, voice, and visual search to improve e-commerce performance

Peter van Hees, Principal Product Manager of Petal Search Europe, Consumer Cloud Service Dept, Huawei

• Re-thinking LOCAL with Petal Search: a vision for the future

Maria Jaquotot, Senior Partnerships Manager of Petal Search Europe, Consumer Cloud Service Dept, Huawei

• Data access and distribution via Petal Travel Center

Raghu T S, Principal Product Manager of Petal Search APAC, Consumer Cloud Service Dept, Huawei

HMS Core 6.0 Tech Session

• Current audio production and future trends

Jacob Dawick, Developer Advocate, Huawei

• Rich and convenient digital life in your digital wallet

Ian Valentine, Business Consulting, Strategy and Product Expert, Huawei

• HMS Toolkit: a fast way to integrate HMS Core

Ian Valentine, Business Consulting, Strategy and Product Expert, Huawei

• Creating a thriving business with the global In-App Purchases network

Julian Xuan, In-App Purchases Product Manager, Consumer Service Dept, Huawei

… and more

For the full agenda and live broadcast information, please visit the event webpage.

The post Huawei Developer Conference 2021 packs the latest developer technologies and announcements with AppGallery appeared first on Business of Apps.

After sitting on my giant yellow legal pad of “must do” ideas and the 5 year roadmap for far too long, I’m here to say Intellifluence is finally launching something I’m elated to share with you as months of development… Influencer Offers.

This article was first published on Intellifluence blog.

For those not familiar with Intellifluence already, we are the largest warm contact influencer network that provides discovery and workflow management for brands looking to engage influencers on a campaign basis.

We’re obviously big fans of the warm contact approach, but it now allows us to do something a little different from the industry, in the form of influencer led offers.

In a typical influencer platform, there might be some details about an influencer and a possible method of contact; from the get go we made the decision to instead provide as much of the toolset as possible directly to influencers, to ensure they’d want to actually work on platform for ease, new opportunities, and payouts. The next logical step was to put the controls in their hands, which is what Influencer Offers does.

An influencer in our network can now build an offer centered on the social activity they’re willing to do at a fixed price, as tailored and as unique as they are. All influencers that use Intellifluence via the web and iOS / Android v1.1 or later now have access. Based on the interesting array of offers I’ve seen since soft launching to our clever creators, I believe this will set us apart.

A brand that struggles with understanding how much to pitch can relax, knowing the calculation is handled in the buy-it-now pricing. A brand that only needs a few influencers for a project can engage with a top influencer network without absorbing a forced annual contract. Oh and to make the value more absurd, Influencer Offers can be accessed by a new specialty FREE account for those that just want to work with a subset of our users on a fixed offer basis without traditional discovery and campaign management features. All other existing plan types of course have access as well.

If you don’t have a brand account with us yet, what are you waiting for?

The post Influencer Offers: a new way to engage Influencers appeared first on Business of Apps.

According to myTracker data, as of September 22, 2021, 74.6% of iPhone and iPad users globally have upgraded to iOS 14.5 or higher.

The new iOS version came with restrictions in the form of ATT and SKAdNetwork, which significantly limited the ability of developers and marketing specialists to adequately assess the ROI of their ad campaigns using traditional tools. Now all hopes are pinned on the ability of ad platforms and tracking systems to deliver innovative solutions that will save the day.

One such solution is LTV forecasting. Currently, there are two ways to do this:

• LTV forecasting with SKAdNetwork Conversion Value functionality for devices
• LTV forecasting using predictive models based on available data for ad campaigns.

Standard SKAdNetwork mechanisms enable the sending CVs ranging from 0 to 63. For example, you can create an LTV–CV table and forecast the approximate ad campaign revenue.

However, this method has a number of downsides such as time lags in displaying data and high indirect costs, making it difficult to implement this option in the app independently. You can read about other issues with this method in our blog post Predictive Analytics and SKAdNetwork | How to Predict LTV in iOS 14.5+

The other method involves using machine learning models based on available data to predict revenue from users acquired through various ad campaigns. And this is where myTracker blazes a trail by introducing free LTV forecasting (30 to 180 days) for ad campaigns on iOS 14.5+ via SKAdNetwork, with a prediction accuracy of up to 94.3%.

Today, myTracker’s prediction models can:

• Predict an app’s revenue for a long period and with high precision. This becomes possible thanks to the fact that SKAN postbacks are received within 48-72 hours, which gives plenty of time for the system to thoroughly analyze user post-install behavior.
• Distinguish between the revenue generated by organic users and users brought in by ad campaigns.
• Make an LTV prediction for each type of revenue separately: in-app purchases, subscriptions, and ad monetization.
• Determine the app install date via the CV receipt date.
• Allocate the app’s ad revenue to ad campaigns – and consequently to ad networks.

myTracker’s free LTV prediction based on SKAdNetwrk Data

Click the image to open a full-scale version

To start working in myTracker, you need to register and make sure the app is active and the data is fed to the analytics system (it is necessary to train predictive models).

myTracker’s long track record in LTV forecasting coupled with its unique machine learning algorithms empowers its customers to predict income to be generated by users based on SKAdNetwork data.

The post myTracker Introduces Free LTV Predictions Based on SKAdNetwork Data appeared first on Business of Apps.

With the return of sporting events this summer, including EURO 2020, Tokyo’s Olympic Games and Wimbledon, online gambling has been back in the spotlight. In the fifth entry to our Adjust and Redbox Mobile’s “Tea Talks” series, we discuss all things mobile gambling. Specifically, we look at learnings over the course of EURO 2020, the prospects of the U.S. market as it opens up, as well as iOS 14’s influence on marketing strategies.

First published here, on Adjust and written by Niall Condon, Content Writer.

In a session hosted by Redbox Mobile CEO, James Salins, and Adjust’s Carla Ryan, industry leaders Thanos Patsis from OPAP, Angelo Di Lascio from the Kindred Group, Mirko Fazio from Entain and Lucy Bennett from Redbox Mobile share their experience and predictions on the future of mobile gambling.

EURO 2020

Although England is a traditionally strong market for gambling, this summer saw an increase in betting activity. No doubt this was enhanced by the English team’s success throughout this year’s UEFA European championship. Similarly, there was a visible uplift in performance and user acquisition from the App Store in both Germany and Belgium. While pre-acquisition wasn’t as strong compared to previous years, user acquisition followed a similar U shape to the 2018 FIFA World Cup — the majority of acquisitions peaked at the beginning and towards the end of the tournament.

“A major trend I’ve seen in the past one and half years, since the lockdowns started, was that quality in betting is not as important as quantity. That was the exact opposite of what we used to see. This means a week or month with many events is potentially stronger than a week or a month with quality events,” Thanos Patsis.

Google and Facebook’s updated algorithms showed that they were able to adapt to the unprecedented peak in ad bids during this summer.

Breaking into the U.S. market

In recent years, the U.S. has shown huge potential for the online sports betting market. While many European countries have legislation on betting advertising and limits on gambling marketing, we’ve seen a number of states that have already opened up to mobile phone gambling.

“It’s a very app first, video first market. This combination can be very strong for brands entering the market for the first time,” Thanos Patsis.

As the U.S. has not had massive exposure to online gambling, the market is still very much in its infancy. With each state having its own legislation, an app-first approach makes sense from a purely regulatory standpoint. Although acquisition costs can be high due to established brands such as DraftKings and Fanduel, the U.S. can be a very lucrative opportunity for new gambling brands.

By leveraging marketing with media groups, listening to users and providing options and products, you’re guaranteeing that your product is suitable and can compete. In recent years the popularity of soccer has skyrocketed in the U.S., this crossover into Europe can provide you with another way into this exciting new market.

The future of online gambling

It is vital for the industry to continue focusing on providing safe, fun experiences for its users. There’s also a push to move towards more entertainment rather than just a pure gambling experience — casual gaming has already done a great job of showing ways that this can be achieved.

In fact, working on the ‘game’ aspect of betting apps will prove to be very important in the coming years, and having live games and live streaming within the app itself will help keep users engaged.

Over-the-top and Connected TV (CTV) marketing is tipped to be another important player. The U.S. excels in OTT and CTV advertising with 82% of U.S. households either having a Smart TV or television connected to the internet. Being able to advertise to users on these platforms will be a very valuable asset going forward.

Watch the full webinar here, and keep your eyes peeled for an invite to our next webinar on mobile gambling over the coming weeks. We will be talking with more mobile gambling experts as we take a deeper dive into the American market.

The post Mobile gambling in 2021: learnings and predictions from the Adjust and Redbox Mobile webinar appeared first on Business of Apps.

SearchAds.com has just released its Apple Search Ads benchmarks Dashboard. It provides  industry benchmarks to the community, including data about both category specific benchmarks as well as the industry averages. The dataset allows app marketers to compare their strategy to industry averages which can serve as reference points. This dashboard can also be used to conduct a market research as it provides an overview of the competition in specific categories or regions.

About SearchAds.com

As an Apple’s Search Ads Partner, SearchAds.com provides a complete campaign management experience with advanced market insights and automation tools. App marketers can enhance the effectiveness and profitability of their Apple Search Ads campaigns through SearchAds.com

Data Set

The dashboard contains data from apps connected to SearchAds.com. In the first half of 2021, these apps generated nearly 1 billion impressions, 75 million taps and 46 million downloads. The database contains benchmarks from 26 different app categories in 60 different regions.

In the dashboard, users can filter results by a date range and region. Once the filter is applied, the industry averages for the chosen data interval and region are displayed in return, along with an overview of the data that was collected.

Users can view results by category for the main metrics of Apple Search Ads. Category averages for Conversion Rates, Tap-Through Rates, Cost-Per Tap and Cost-Per Acquisition are available for visitors. The dashboard also allows users to export the data for a further analysis.

Using the data, app marketers can easily compare their strategy against others. SearchAds.com aims to increase the cumulative knowledge about the performance metrics of Apple Search Ads while also allowing for more effective advertising campaigns.

Check out the dashboard for yourself.

The post SearchAds.com releases Apple Search Ads benchmarks dashboard appeared first on Business of Apps.

The adoption rate of iOS 14.6 is reaching the 50% mark. Not surprisingly, there is a direct correlation between the adoption rates and the ad spend (detailed graph is available in the post). A lot of it is due to the reluctance of advertisers to spend significant amounts of budgets on SKAdNetwork. Instead of iOS,  developers are  using their budgets to promote Android apps which are more measurable.However, there is a light at the end of the tunnel or at least some good news – after iOS 15, advertisers can receive copies of SKAdNetwork postbacks.

This article was first published on Tenjin blog.

The signs indicate that iOS spend will continue to decrease until advertisers figure out how to run profitable campaigns via SKAdNetwork. Of course, a crucial part in how this plays out is how SKAdNetwork evolves. The recently announced option to send postbacks to advertisers is definitely a step in the right direction for providing additional transparency.

iOS 15 is making SKAdNetwork more transparent for advertisers

WWDC 2021 brought a big and long-awaited SKAdNetwork announcement. After iOS 15 goes live, there will be an option for advertisers to directly receive a copy of any SKAdNetwork postback (source). Originally, SKAdNetwork postbacks were exclusively available to ad networks. This helps for a number of reasons:

• Developers are able to see more granular postback data in their data warehouses or DataVault if using Tenjin
• Developers are able to verify what ad networks are receiving for billing and invoicing

With this new update, Apple cements its status as the only provider of attribution data and accelerates the change in role for SANs like Facebook. Additionally, MMPs will start changing their roles talked about here. In iOS 15, any developer can consume install attribution postbacks on iOS, regardless of company size. SANs don’t have many arguments to be self attributing anymore.  Developers can build an infrastructure to capture, process, and analyze the SKAdNetwork postback data without worrying that SANs are grading their own homework.

New versions of iOS are usually released in autumn, most likely in September. This is going to be a positive update and one worth looking forward to. However, bear in mind that more data brings more challenges. Tenjin will be building relevant infrastructure for this release so that developers are able to capture and analyze all of this more easily.

Data reconciliation is going to be the main challenge of iOS 15

iOS 15 brings transparency to SKAdNetwork datasets, but that doesn’t mean that shiny UA reports of the pre-iOS 14 times are back. Advertisers are left with scattered data puzzle pieces that they need to assemble themselves. Here is a simple example:

A SKAdNetwork campaign id is different from an ad network campaign id. SKAdNetwork has attribution data, while ad network has ad spend and their own campaign meta data. You will need to map them together if you want to calculate a simple metric like CPI on campaign dimension. Ad networks can calculate these for you, but something tells me that advertisers will want to do it in-house with the data that they have received from Apple to verify that advertisers are not getting charged for things that are invalid.

Another example is a bit more complicated. One of the few good things about the SKAdNetwork for performance marketing is source-app-id data. Traditionally, third party ad networks do not disclose their app sources, and it turned out that the introduction of the SKAdNetwork by Apple was not going to change their mind. Ad networks are still not willing to share the source app-id data in SKAdNetworks postbacks to developers or MMPs. However, iOS 15 does allow advertisers to get this data directly from Apple so they are able to use the source-app meta data. Joining these sets together will be up to the developer but at least there is the option available.

At Tenjin, we  want to make sure that this data helps app publishers make educated decisions around their UA campaigns. And this requires not only storing the data, but also providing tools and training to reconcile new data sets around spend aggregation, SKAdNetwork, and deterministic attribution.

We have already engaged with some of our customers to learn about their ideas for data analysis after iOS 15. Feel free to drop us an email at info@tenjin.com, if there are certain product features that you want to see in our iOS 15 roadmap.

The post iOS 14.6 & iOS 15: ad spend lowering and new challenges for advertisers appeared first on Business of Apps.

We are very excited to host a podcast with a list of such a lineup of guests. Everything you need to know about the future of the industry, iOS 14 restrictions, and IDFA is here, covered by 4 sides.

• Yaron Tomchin – CEO of Mobupps
• Sven Hezel – Managing Director of 24Metrics
• Aaryan Kapur – Marketing Manager at Boutiqaat
• Josh Todd – Head of Product at TUNE
• Hosted by Mobupps and Marketing Manager – Anton Kostov.

Everything you need to know is covered and ready for you to watch or listen.

Hope you will enjoy this episode and don’t forget to subscribe.

The post Mobupps podcast presents: IDFA and iOS 14 – all you need to know appeared first on Business of Apps.

Innovation, cutting-edge technology and industry expertise are the perfect combination for driving conversions and revenue for this newly launched Push Notification Ad Network. 

adport by msales, a new ad network featuring 100% push notification ad format, continues to prove that this new ad format is effective. Since the ad network launch it has been experiencing high volume, repeat advertisers and in-flux of quality publishers.  All signs of profitable business for both advertisers and publishers. This comes as no surprise due to the benefits that push notification ad format provides, including: 

• pre-qualified opt-in user base
• ability to deliver ads to both mobile and desktop
• 100% bot-free traffic 
• is not subject to ad-blockers 

adport is founded by industry veterans from msales, one of the most successful networks in performance advertising. The newly formed ad network benefits from a team with over 8 years of experience in the performance marketing industry and in-house developed platform built by performance marketing experts. Additionally, a history of long standing relationships with reputable advertisers and exclusive publishers provides an established business case for both advertisers and publishers. 

Benefits for Advertisers: 

• API integration
• One of the largest inventories available
• Direct exclusive publishers
• In-house generated databases
• Anti-fraud technology

Benefits for Publishers:

• API integration
• Global coverage
• Real-time optimization and reporting
• Push subscription scripts
• Advanced stats dashboard

 Stavros Pantelis, Managing Director at Adport, speaks of his optimism in the success of the platform, “adport by msales is our newest brand and is dedicated to providing high-volume, high-quality conversions for its advertisers, the best CPCs for its publishers and the most advanced insight and technology for both. Based on our most recent results it looks to be only the start!”

The future is here, learn more on www.adport.io.

The post adport push notification network shows strong conversion results appeared first on Business of Apps.

App Promotion Summit returns to Berlin in 8 weeks’ time and we’re building up some serious MOMENTUM.

We’d love for you to join us at the event. But why should you register and what exactly do we mean by MOMENTUM? Allow us to explain.

224 attendees from over 100 different organisations are already confirmed to attend, so we are on track to hit the 500 attendees mark (we welcomed 454 people last year)

App marketers from companies like BMW, GetYourGuide, Onefootball, Hugo Boss, BILD, Sixt, Clue, IDAGIO, StepStone, Badoo and N26 have registered to attend

We’ve confirmed 50+ speakers from major brands and the hottest app startups and scale-ups including TikTok, CLARK, SoundCloud, Runtastic, Delivery Hero and LogMeIn

There will be 4 rooms of cutting edge app marketing content including the main conference and 3 rooms of workshops; the agendas are now almost complete

The App Growth Awards have received hundreds of entries and we’ll be announcing all the category finalists shortly

The exhibition area is filling up with the industry’s best app marketing & engagement platforms and agencies

So as you can see, App Promotion Summit Berlin 2019 is set to be our biggest and best event ever.

Want to join us on Thursday 5th December? Got questions? Just contact us.

The post App Promotion Summit Berlin has got MOMENTUM appeared first on Business of Apps.

It’s all systems go with the App Growth Awards 2019 – THE DEADLINE FOR ENTRIES IS THIS THURSDAY, which means you have less than 80 hours to get your entry in. Why should you enter? Simple:

• It’s completely free
• It’s easy – you only have to answer 5 simple questions
• You and your company are going to look like absolute superstars when you win
• You can guarantee that at least one of your competitors has entered (so they could walk away with the prize, not you)

We’ve received entries spanning 5 continents and more than 20 countries, from leading publishers, brands, platforms and agencies. The entire app growth ecosystem is fully represented. Don’t you want to make sure your company is on that list, especially as it’sfree to enter?

These are the 16 categories for you to choose from:

• App Advertising Platform
• Analytics Platform
• App Engagement Platform
• ASO Company
• App Growth Innovation
• Fastest Growing App
• App Video
• New App Launch Campaign
• Paid User Acquisition Campaign
• Social & Influencer App Campaign
• Retention Campaign
• Marketing Agency of the Year
• Influencer Marketing Company of the Year
• Growth Team of the Year
• App Marketer of the Year
• Outstanding Contribution to the App Industry

Simply put – IF YOU DON’T ENTER, YOU CANNOT WIN. Take ten minutes before the deadline this Thursday to submit your entry at no cost, and then you can start planning your victory speech. Any questions or issues? Please just hit reply and we’ll sort it for you.

P.S. This week is also the last chance to grab Super Early Bird tickets for App Promotion Summit Berlin. Get yours here: https://apppromotionsummit.com/BERLIN/register/

The post App Growth Awards entries close THIS THURSDAY appeared first on Business of Apps.

This article was previously published on Kumulos blog.

Google Analytics for Mobile Apps is shutting down. If you use the free version of Google Analytics, and if you have a free Google Analytics property collecting data exclusively from the Google Analytics Services SDK (Android or iOS), you should already have been notified. So, if you are one of the many that are using GA for mobile analytics, now would be a good time to step back and think about which app analytics service is the best fit for your mobile app development business.

Join the many, many app developers making the move away from Google to Kumulos ahead of the shut-down. Developers with apps of all shapes and sizes across a broad range of industry verticals are choosing to move from Google Analytics for Mobile to Kumulos. They tell us it’s because we are the analytics platform that gives greater clarity on how the apps are performing both technically AND commercially.

Which is nice to hear, because that’s precisely what we’ve set out to deliver. The Kumulos single pane of glass means we make it easier to understand app download trends, user engagement, user retention and user behavior, alongside the technical performance of the app, and any API dependencies impacting on users. So, past Google Analytics customers now get a more comprehensive view on how the app is performing.

If you’ve yet to select an alternative app analytics tool, the mobile app performance team here at Kumulos, will tell you everything you need to know about moving along the well beaten path transitioning from Google Analytics for Mobile, to Kumulos.

Google Analytics For Mobile Apps – Why Is It Shutting Down?

Many in the mobile app development industry are not surprised at Google’s decision. For a long time, the mobile version of Google Analytics has been considered to be slightly flawed. So is it a good thing that they are finally shutting it down.

Well, according to trusted sources such as Simo Ahava, Google is wanting all GA users to migrate to Firebase Analytics. So that will mean a new system to learn, a new system to set up and from those in the know, Firebase Analytics falls short of what many serious mobile app publishers need. So for some, this will be a backward step.

And, it’s not just Google Analytics that’s impacted here. Google is now starting the process of deprecating the legacy Google Analytics for Mobile Apps. This covers all data collection SDKs that do not have the word Firebase included. Also, take note, the Google Analytics tags in Google Tag Manager for mobile apps will be impacted.

October 31, 2019 = Deadline

Now that Google has started the process of deprecating their Google Analytics for Mobile Apps you need to take action. In fact, Google has already started to decommission properties that receive data exclusively from the Google Analytics Services SDK. Data collection and processing for such properties will stop on October 31, 2019.

However, reporting access through Google UI and API access will remain available for properties’ historical data until January 31, 2020.

After this though, the service will be fully shut down. These properties will no longer be accessible via Google Analytics UI or API, and data will be removed from Google Analytics servers.

Being Pushed To Firebase?

Moving from Google Analytics to Firebase isn’t an easy switch. If you’ve already taken a look at Firebase you will see why!  Hopefully you’ve started to look at other players in the analytics field.

Despite the Firebase team making the user interface a little more intuitive it’s still not the easiest platform to understand. Firebase is known for having a very different approach to analytics, as it revolves around the duality of users and events. Yes, it’s a free app measurement solution that provides data on app usage and app user engagement, but it’s far from comprehensive, isn’t easy to understand and difficult to build actionable insights into how app performance can be improved.

However, you should use this time before October 31, 2019 to think carefully about what’s the best analytics tool for your mobile apps. Then, based on this, look around and see if there are alternative app reporting and analytics tools that better fit your needs.

About Kumulos Mobile App Analytics

Kumulos is used by a broad range of different organizations, from large multi-national enterprises to the software developers that build enterprise grade apps for their customers. If you build apps for your own customers then we can offer you something very different.

Kumulos app reporting and analytics feature lets you offer your customers a high value service. A service that they will pay you for monthly. You can take our analytics dashboard and automated monthly report, brand them as yours, and let your clients see how their app is performing. You can send them the detailed report, with your comments and observations added, to show them you are on top of their app performance. This helps you to keep the conversation flowing with your clients and work closely with them to drive mobile app success.

The reports can be delivered to you and your client weekly or monthly. The best bit? It’s all automated. The reports are branded as your mobile app development agency. This means you’re delivering an even higher standard of service than you did with Google Analytics for Mobile.

In house mobile app teams use the Kumulos analytics dashboard and reporting to understand how their apps are performing. This helps them formulate strategies to drive greater app performance. Our platform saves hundreds of hours work per month. No more flip flopping between disparate systems and reporting packages just to get a clear view on performance.

Put simple, we make life easier and decision making faster.

Single Pane Of Glass View Of App Performance

With Kumulos, simple means a single pane of glass view of app performance. You can see everything from downloads to which platforms are most popular, the location of users and more. When it comes to app retention you can analyze how engaged users are with the app. And, you can see the open and unsubscribe rates on push notifications. You also have all of the information you need about the app store listings so you can see how the app is performing in the stores. This makes it easy to develop an ASO strategy.

But it doesn’t stop at User Analytics. What sets Kumulos apart is the combination of technical performance alongside user behavior.  You get to see both sides of the coin. We know that often the technical performance of the app is a blind-spot for many app owners. What we can show is just how critical it is to the commercial success of the app. And we can let you easily see how app crashes or latent APIs impact on App Store reviews, choking new app downloads, as well as the impact this has on retention rates of existing users.

GA gives you one lens to view your commercial app performance. With Kumulos you get 20/20 full depth vision on how your app’s performing by giving you both commercial and technical performance in one view. This means you can really understand what’s impacting app performance.

The Entire App Life Cycle

Kumulos is the most comprehensive mobile app performance management platform for mobile app development agencies and enterprise businesses. We give you a platform where you can access all the tools you need to drive mobile app success. This includes Push Notifications, App Store Optimization, App Analytics, Crash Reporting & Diagnostics, Document Sharing, Collaboration & Content Editing, all in one place. What’s more, all of the services are powered from one, single SDK, so integration is easier and the ongoing maintenance overhead is much less. You can also choose which services to use on each app, as each of the 5 Kumulos services can be used independently of each other. So, you pick the right service combination for each mobile app and of course only pay for what you need, keeping costs under control.

Industry Leading Mobile APM Platform

Kumulos mobile app analytics was a finalist for Best Mobile Analytics at App Growth Awards 2018, Berlin. In addition, our Push Notifications feature has been named a top Push Notifications service by Mobile App Daily, Business of Apps and The Tool.

Free Trial Of Kumulos App Reporting & Analytics

Sign up for a free trial of Kumulos app reporting and analytics and you can try all 5 features in the platform. See why thousands of mobile app development agencies are already using Kumulos to grow their business.

As a result of Google Analytics for Mobile shutting down, many mobile app developers are moving to Kumulos Analytics. It’s because we provide clarity on mobile app performance, clear insights into where performance can be improved AND uniquely we show you the complete user experience, all in one place… with both user commercial analytics and technical analytics.

Contact us to arrange a demo.

The post Google Analytics for mobile apps is shutting down – where should developers move now? appeared first on Business of Apps.

With just 5 weeks to go until App Promotion Summit returns to NYC, the conference is shaping up very nicely in every way possible. Very nicely indeed.

Our sole aim now is to fill the room with people like you – people leading the app growth industry. We know that the higher the quality of the delegation, the higher the quality of the interaction and, therefore, the outcomes.

This is why we’re reminding you that Early Bird ticket sales end this Friday (24 May). The $150 saving represents a 19% discount on the full ticket price of $800.

This is the ideal time to reserve your ticket at a reduced rate: https://apppromotionsummit.com/NYC/register/

The post APS NYC Early Bird tickets end this week appeared first on Business of Apps.

Since 2013 we’ve been building App Promotion Summit into something we think is a little bit special

We only run 3 conferences a year (London, Berlin and NYC) so we can focus on making each one truly excellent

Our aim is to make each event at least 10% better than the last time.

This is what we’re doing to give APS NYC 2019 some extra secret sauce:

• We only use amazing 5* venues and we’ll be returning to the amazing Stewart Hotel in Midtown Manhattan (right across from Penn Station)
• The main conference room is packed with a dozen 15-minute talks and 3 focused panels to maximize your app growth learning opportunities
• We use an interactive roundtable format so you can take in the talks in comfort and meet tons of people all day
• Our buzzing marketplace with 12 exhibitors showcases some of the world’s top app marketing platforms and agencies
• For the first time at APS NYC, our new networking app will allow you to meet & discuss with your fellow attendees and make more connections before, during and after the event
• Great food and drink is crucial for us so we’ll be serving a range of refreshments throughout the day including breakfast, morning coffee, lunch and afternoon tea
• We run multiple workshop rooms (3 this year) offering in-depth, deep-dive sessions covering App Store Marketing, App Engagement & Advertising and Influencer Marketing
• The 2019 drink of choice for our legendary Cocktail Roundtables session is the Moscow Mule
• After that we’ll be enjoying an evening Drinks Reception (and App Growth Awards launch), and if you’re still standing there’s the killer Afterparty at the end of the day…

If you came to one of our events in the past we hope you’ll agree that all these things add up to make App Promotion Summit a little bit different.

If you have NOT attended yet then now is the time to come and connect, learn and do business.

We hope you can join us on Thursday June 27th to discover the future of mobile growth

The post What’s so special about App Promotion Summit NYC? appeared first on Business of Apps.

How Runtastic came out flying without investors.

Florian Gschwandtner is one of the most prominent founders and entrepreneurs in Austria. In 2009,  he launched what would become one of the world’s most heavily used sports apps–Runtastic. In 2015, he landed a massive EUR 220m exit when Adidas came calling. He recently sat down with Philipp Westermeyer, Founder of OMR (Online Marketing Rockstars), for the OMR Podcast, to discuss why he decided to sell Runtastic to the German sports apparel brand, which levers Runtastic employed to generate 160,000 organic downloads in a single day and how it came to be that an Austrian farmer’s son became Austria’s most famous founder.

Philipp made the trek to Vienna for a live podcast recording in front of a live audience. Gschwandtner jumped right into details on his app’s success story. “The road to success does not need to be perfectly smooth to get to where you want to go. Every time there was a major bump in the road, whenever someone told me “no,” it just served to further fuel my motivation.” And there were plenty of bumps in the road there initially, as Gschwandtner and his three co-founders were constantly met by skeptical Austrian investors.

“No one wanted to invest a dime in the jogging app Runtastic in 2009. The only thing investors were certain of is that it would never work,” says Gschwandtner. Fast-forward four years, however, and Runtastic sold a majority stake to Axel Springer and then, in 2015, the app was sold in its entirety to  Adidas for EUR 220m. Gschwandtner stayed on board until the end of 2018.

Viral Start

But even without the sought-after venture capital, Runtastic got off to a flying start in 2009. “Within the first couple of days, we notched downloads in the thousands,” says Gschwandtner. At the time, he was so hands on that he physically would install the app on friends’ phones. In 2009—right before the launch of the Apple App Store—climbing up the charts was a simple numbers game of downloads and 5-star reviews. In addition to word-of-mouth, access to Facebook’s API was the second factor essential to Runtastic’s rapid growth. Users could log in directly with their Facebook account and quickly and easily share fitness graphs, routes and distances. “We wanted to embed the route and activity sharing in the app intelligently, and that helped propel the app further,” says Gschwandtner.

Philipp Westermeyer and Florian Gschwandtner

Today, the app has over 80 million users and well over 100,000 downloads per day. However, the app’s organic growth has tapered off considerably in recent years. “At our peak, we had 160,000 downloads per day. Today, you have to invest heavily to achieve visibility and, consequently, downloads,” says Gschwandtner. He says that, at the moment, Runtastic has the most success via paid campaigns on Facebook and Instagram. Google just never worked for them and influencer marketing was too cost prohibitive.

Digitalize Adidas

Gschwandtner says that Adidas didn’t acquire Runtastic for its revenue or download figures (the app, he says, generates an annual revenue in the 8-figure range), as much as it was Adidas’ desire to bring a new culture into the company. “Our acquisition represented the beginning of a new digital age at Adidas,” he says. “The company had to show shareholders its vision moving forward and where it was headed.” Operationally, Adidas was essential in more effectively addressing Runtastic clients and better understanding its users. Furthermore, every runner receives a shoe recommendation after 500 kilometers (the brand of which, should be clear to us all).

 Gschwandtner went on to discuss how a single fail nearly drove him to scrap his entire business plan right at the get-go, as well as that the challenges of growing an app on major platforms as Facebook, Instagram and Youtube has become more and more expensive.

Success stories like Florian Gschwandtner’s and Runtastic’s are just one of many that will be on display at the OMR Festival 2019 in Hamburg, Germany. The two-day event takes place on May 7-8 and provides a platform for 400 international speakers to share their stories to an audience of 50K. Florian will be speaking on the 7th in our mobile cluster about the topic, “How to maintain sustainable success in the changing app ecosystem.” Other key speakers include Headspace Founder Andy Puddicombe; Gimlet Media Founder Matt Lieber; Pepsi, Apple Beats, and Uber brand guru Bozoma Saint John; international best-selling author Yuval Noah Harari, and many others.

Get your ticket now to OMR19.

The post “We rang in the digital age at Adidas,” Runtastic founder Florian Gschwandtner appeared first on Business of Apps.

We just wanted to give you a quick heads-up.

App Promotion Summit returns to NYC on Thursday June 27th.

https://apppromotionsummit.com/NYC

Once again we will host the event at the Stewart Hotel in Midtown Manhattan.

We’ll be bringing together speakers from some of the world’s fastest growing FinTech, On-Demand, eCommerce and entertainment apps.

There will be multiple rooms of talks, panels, workshops and interactive sessions covering topics across the app funnel.

You’ll meet some of the leading practitioners and thought leaders in User Acquisition, App Store Optimization, App Analytics and Influencer Marketing for apps.

As always, we’ll be offering the finest 5* food and drink in a super-friendly atmosphere, including our legendary cocktail roundtables.

You can book tickets here.

If you’re interested in taking part as a speaker fill in this short form.

If you’d like to become a partner or exhibitor you can get in touch here.

The post App Promotion Summit returns to NYC appeared first on Business of Apps.

Some people love numbers. Are you one them?

Here are all the key figures you need to know about App Promotion Summit London 2019 (taking place in 3 weeks / 21 days / 504 hours / 30,240 minutes).

App Promotion Summit London is a 1-day conference running on 04/04/2019 from 08:00 until 19:00 (excluding the Afterparty) that focuses on app growth and nothing else.

It features…

4 rooms of content: the Main Conference, the App Store Marketing Zone, the App Advertising Zone and the Social & Influencer Zone

350+ friendly attendees from companies like Apple, Uber, Adidas and Skyscanner

48 expert speakers from some of the world’s fastest growing apps including Badoo, Just Eat and Revolut

17 talks, panels and interviews

16 deep dive 40-minute workshop sessions

12 exhibitors in our busy Marketplace area offering a range of app marketing solutions

28 bottles of Belvedere Vodka ready for our legendary cocktail roundtables session

5 refreshment breaks with 5* food and drinks

1 outstanding day

Tickets are going quickly (sales are up 56% on this time last year) but you can still register here.

We need to get back to work – there’s only 30,238 minutes left to make App Promotion Summit London absolutely amazing in every way.

The post App Promotion Summit London 2019 – by the numbers appeared first on Business of Apps.

Just a quick heads-up that our ASO Live! App Store Optimization workshop takes place in Berlin next Thursday (21st March).

You can grab one of the remaining tickets here:
https://apppromotionsummit.com/LIVE/ASO-BERLIN/#register

We hosted this same workshop in Berlin twice before and everyone loved it:

“We got great advice on how to improve our store performance – looking forward to testing and getting better!”
Eva Hoefer, Co-Founder & COO, KptnCook

“Very good practical information. You leave with a list of actionables, and you get a review of your apps.”
Eliza Dumitrache, Head of Customer Acquisition, Optimalprint

“Great day with loads of information.”
Kalle Sagebiel, Global Mobile Marketing Manager, HelloFresh

“Very insightful day – got a load of work to do now!”
Julia Sieg, Product Owner Apps, Sixt

Please note: This workshop is only open to representatives from apps and brands. Those who work at an agency, platform or network cannot attend.

All the best,

James, Lauren & Andrew

Organisers
App Promotion Summit
info@apppromotionsummit.com
https://apppromotionsummit.com
For industry news and event information follow @apppromotion

The post Our Berlin ASO Workshop is next week appeared first on Business of Apps.

Header bidding, relatively new to the mobile advertising industry, has proven its potential as an effective programmatic advertising technique. In short, header bidding is a unified auction conducted at the publisher side. It challenges the waterfall model by allowing multiple advertisers to view each impression simultaneously and cherry-pick at their priority. Having realized Header bidding’s benefits to both advertisers and publishers, digital marketing companies, such as WebEye, are developing and propelling this revolutionary technology.

WebEye’s Hybrid Bidding is a reimagination of header bidding for the mobile APP environment. It eliminates the inefficiencies and discrepancies of the traditional process and specifically, is designed to fit every APP/game. WebEye’s SDK/API integration requires minimal development resources; and immediately after setup, Hybrid Bidding guarantees advertisers fairness and publishers the most profitable ads. Sit tight, let’s see what real changes Hybrid Bidding brings!

First, for advertisers, Hybrid Bidding grants them access to inventory that was previously only available via direct deals with publishers. Increased visibility helps advertisers gain more precise market insights and better forecasting capabilities. So, reaching the maximum amount of global audience with well-devised campaigns? No longer untouchable!

Another appealing advantage is that Hybrid Bidding enables advertisers to adopt flexible price strategies. WebEye’s programmatic platform segments and targets users according to 20+ parameters and displays ads to individuals across sites and screens. Thus, advertisers can easily choose inventory that fit their specific requirements, saving efforts and money.

Regarding publishers, the most tangible benefits are boosted fill rates and high eCPM.

Strong competition among demand sources, as well as improved perceived values of impressions, drives up publishers’ revenue and fills all types of inventory. Even better, Hybrid Bidding gets publishers first-price bids — not $0.01 above the second highest bid!

Furthermore, because Hybrid Bidding moves the execution of bidding to WebEye’s stable, powerful servers, pages are lighter. Contents and ads load faster which improves user experience and frees publishers from complaints. Meanwhile, Hybrid Bidding shortens the response time between advertisers and publishers, reducing latency significantly.

Of course, Hybrid Bidding has more to offer. And WebEye, as a leading programmatic marketing solution provider, developed other cutting-edge technologies.

Have further inquiries about Hybrid Bidding or WebEye? Click to visit https://www.webeyemob.com/ or throw your questions to support@webeyemob.com! Our professional representatives are always ready to assist you.

The post What makes WebEye’s Hybrid Bidding a superior solution for advertisers and publishers? appeared first on Business of Apps.

The Company

Bending Spoons is a fast-growing tech company with headquarters in Milan, focused on developing mobile apps. Since it was founded 5 years ago, the company has achieved notable results: with an impressive portfolio of 20+ apps that have been downloaded over 200 million times, Bending Spoons products are now enjoyed by millions of users every month.

The Business Model

The company’s strategy is based on delivering to the global market a wide variety of mobile apps, spanning from fitness to photo & video editing category. One of the most successful apps in the fitness category — 30 Day Fitness Challenge — is equivalent to a personal trainer: users can browse through fitness plans, workouts and exercises with HD video tutorial. While the app is free to download and comes with a 1-week free trial, premium features are only available to those who purchase a subscription.

The Business Challenge

In terms of business goals, Bending Spoons’ top priorities were to keep and raise user retention and to build loyalty that would lead to the revenue increase in a long run. Considerable efforts of the team were directed towards developing and testing new features, improving user experience and other product-related projects. Due to the roadmap commitment, the company needed more marketing resources to scale into new markets and engage more users.

«Our core value has always been to provide our users with outstanding content that enriches overall user experience and makes them enjoy our apps. We are focused on bringing technology-centric solutions to our mobile products, that’s why a large part of our crew is involved in research and development activities.» — Marta Manzo, Digital Marketing Specialist at Bending Spoons.

The Appness Solution

The need for a large number of ad creatives brought the company to Appness. In December 2017, Bending Spoons began working with the Appness team on creative purchasing model, and thanks to Appness’ designers, the company quickly established a steady flow of quality traffic coming from Facebook.

«What we’ve achieved with Appness, is a very fast and non-stop delivery of creatives. The entire process, from writing a brief to rolling out the final ad campaign, takes just a couple of days and not more. This gives us ample room for experimenting and testing,» shared Marta.

Later, Bending Spoons broadened their cooperation with Appness, delegating media buying job to the trusted partner. The platform’s automatization capabilities allowed Bending Spoons to implement a scalable user acquisition strategy, improve the conversion rate and turn the traffic into paying customers.

Advertising Strategies

As the 30 Day Fitness app was rapidly gaining in popularity among users, the ad budget was significantly increased as well. Therefore, the client decided to not only buy creatives from Appness designers, but also to leverage the expertise of the Appness media buying team.
For the entire period of cooperation, the Appness team created and tested over 700 creative variations for 30 Day Fitness. They tried out a few ad formats and stopped at 1080×1080 videos for Facebook news feed. Colorful GIF-animation lasting up to 30 seconds generated the best performance, with an average CTR above 2%:

Ad content that worked well:

• Custom animation with sets of exercises;
• Silhouette getting slimmer with background figures reflecting weight loss;
• Graph with a downward arrow symbolizing the rapid achievement of results.

Also Appness media buyers tested three different targeting methods:

• Wide targeting with optimization for purchases;
• Optimization for purchases + lookalike targeting;
• Targeting by interests – fitness, healthy lifestyle, etc.

The second model proved to be the most efficient

Creative Model Results:

• During the period from December 2017 to August 2018, over 700 creatives have been created and tested;
• Appness designers have developed and applied over 25 approaches to boost the performance of creatives;
• Roughly half of the entire ad budget has been spent through Appness creatives.

Media Buying Model Results:

• For 3 months, Appness has generated over 700K installs for the 30 Day Fitness app;
• The volume of free trials has grown twice – from 25K to 54K targeted events;
• The conversion rate from free trial to purchase stands at 40-50% depending on GEO, which meets the client’s KPI.

«We have worked with Appness for just 3 months, and we are very happy with the results that have been achieved for such a short time. Appness showed the ability to meet our business goals in terms of conversion rate and the traffic quality, and we are now open for testing other traffic sources with them.» — stated Marta.

Are you getting your money back from investments in Facebook marketing? Join Appness to start getting converting traffic to your mobile app!

To get a personal consultation with Appness experts, drop a line at welcome@appness.com

The post Bending Spoons & Appness: How We Got 700K Installs in 3 Months and Doubled the Conversion Rate appeared first on Business of Apps.

This is an age of Technological supremacy where the businessmen are trying to become all the more Tech savvy so as to utilize all the revolutionary innovations and improve their business strategy. IoT is one such factor which has the capacity to actually bring a severe change in the scenario and those who are able to scale that in their head will not waste their time hesitating.

If you are an enthusiastic businessman willing to incorporate smart systems in your trade to reap rewards but in search of certain examples to strengthen your belief, then this article will help you. Over here, you will get to know how this smart movement will enable various kinds of industries and businesses to boost up its management and marketing. Many industries have already embraced this system and are having a good time. Go through these and then decide for yourself, if you want to belong to this category or not.

A few points About IoT

Before delving into the impacts that this thing has on others, it is important to know what actually it stands for. IoT, as most of you know, is the abbreviated form of the Internet of Things.

This IoT is nothing but a network formed of physical objects and devices like home appliances, vehicles etc. that have embedded technology in form of sensors, electrons, actuators, software and others to communicate and collect data after interacting with the external environment or internal state. This communication helps to sense and sync the physical world with the computer-based system to improve the overall conditions. This paves ways for numerous opportunities, economic growth, and reduction in the exerting works of a human.

As each year is passing, IoT is becoming all the more popular. The idea is to extend the internet connection beyond the traditional devices like desktops, smartphones, laptops, tabs etc. to devices and everyday objects which you don’t really think are fit for internet interaction. However, with the technology embedded within them, these very ‘dumb’ devices will be able to contact via the internet and you will also be able to control and monitor their moves which will eventually let your business progress in the path it is required. And, this is indeed a very revolutionary idea that challenges the traditional beliefs. 

As the estimation goes, by 2020, there will be near about 30 billion IoT devices and the international market value might surge up to $7.1 trillion in the same year. Thus, it can be said, IoT is the future and if you incorporate it at present, you will only be able to enjoy more profits. 

Impact on Various Industries

The idea was for IoT to reach out to everyday devices and exactly such is the case. Quite a few industries have shown the courage to include this service in their respective domains and are very happy with the decision. This inclusion has transformed their business infrastructure and also cleared their vision. The names of some industries might come as a surprise for you, but this shows that what the network is capable of if utilized in its proper power.

Healthcare

This is an industry which is extremely crucial and sensitive and with the incorporation of IoT, the aim is not only to improve the business but also the conditions for treating a patient. If you can make room for IoT devices, then you will be able to handle the emergency situations is a better way. For example, if you connect your MRI or any other medical equipment with the internet, you will be able to assess the repairs required in no time, and this move can be a life saving one for the patient. Monitoring is of immense importance in hospitals. And this smart sensors connected with the devices will let hospital staff monitor the functioning of the same so that the doctors face no disruption during an important operation.

Agriculture / Farming

This particular industry is perhaps the oldest occupation of all the civilizations and this is still thriving in a great way. It has accepted quite a few modifications earlier but their liaison with IoT is extremely interesting.  The farmers are using IoT in various ways to monitor the moves and requirements of each animal and plant individually. They are connecting sensors with tractors to know which the best time is to plant crops. They are also using drones and sensors to observe their daily work and survey lands. With this advanced equipment, they can have clear statistics about the produces and livestock and thus will be able to improve the production and satiate the demand of the ever increasing population.

This practice of precision farming using smart technologies will surely prepare all for a better future. 

Retail

People have become ardent followers of online shopping but that doesn’t mean that a visit to a shopping mall or a supermarket has suffered a change. However, the application of IoT in the retail market will definitely hint towards a change, a beneficial one. The markets use Bluetooth beacons which interact with the customer’s mobile phones to know their locations and provide services depending on that. Once connected to the app, this will let the customer enjoy abundant information about that particular object and also personalized discounts. By this way, the store can also sense the needs of the customers and will manufacture those specific items which will lead to a reduction of wastage. 

In the future, it is also expected that the stores will introduce headsets with virtual or augmented reality so that the customers can try out numerous outfits before selecting one. Some popular stores like Gap are even vouching for AR trial rooms with the estimation that by 2020, 10 billions of clothes might be connected to that room.

Energy

This industry adopted the IoT in the early days and has been carrying on a smooth business using their smart meters. These smart devices are devices with the capacity of tracking and recording the energy consumption in a better way and act as a connection between the consumer and the central system of the company. With these meters, the companies are able to process accurate bills, balance the demand and supply, and also get to know when the system of the consumer might require a repair.

Manufacturing 

Of all the others industries, the impact of IoT is the most on Manufacturing. Manufacturers of all sorts are using IoT applications in their respective industries to increase the sale and improve their efficiency. Using the IoT solutions, the companies are tracking the assets, collecting data and analytics and also helping in control room consolidation.  They are placing sensors on equipment and devices to track the functionalities of the same and to allow automated recovery and proactive maintenance. 

With this sensing, the manufacturers will get an idea, how they need to make their machines work more efficiently to increase the output. This is actually known as smart manufacturing and according to the statistics of The Atlantic, 67% of the manufacturing companies have initiated this smart factory move. And, it is expected that the international companies will invest a huge sum for IoT solutions, by 2020, the figure will be $70 billion. 

Home Automation

With the passing days, even our buildings and homes are becoming smart, all thanks to the IoT solutions. The application of certain smart devices has actually changed the lookout of the people. The solutions that give birth to smart building, not only work to reduce the cost but also to offer tailor-made solutions for the people who are staying there. With devices like Amazon’s Echo, Kikset Smart locks, Apple TV, facial-recognition camera etc. comfort and security have reached new limits of high. And so, people are genuinely interested to witness this change.

Transportation

This is another industry which is making the most use of the IoT solutions and in the best possible way. You will find the use of these sensors in both public transport systems and also in logistics with different intentions and varying results. Software and sensors are used in public transport to analyze the data recorded with which one can assess how safely the driver is driving or how can one drive in order to reduce fuel consumption or when repairs are needed. In the future, these solutions can come up with ways to avoid traffics and reduce the chances of accidents. 

In case of logistics or supply-chains, the IoT sensors will have different roles to perform. You can club this with a scanning technology, RFID (Radio-frequency identification) to have a clear knowledge about the shipping vehicles and materials. These smart sensors verify the goods, i.e. foods and others and monitor conditions like pressure, humidity, temperature, moisture etc. which can affect the quality and procedure of delivery. This tracking helps to differentiate between the various delivery items, tag them properly and supervise them throughout to ensure the best delivery.

Additional Role

The above-mentioned industries are the top runners in the list that have used and are accustomed to IoT solutions. These industries with the proper knowledge have been able to improve and extend their business while providing better services to the people. However, these are not the only industries which can adopt the technology to bring the change. Industries like Hospitality, Financial Services, advertising etc. also have the capacity to embrace the idea and improve their services.

• The smart devices bring to the companies the data about consumer experience and expectation with which the companies can create ads at the right time which will attract the consumers. You can consider this as an extension of the retail industry, where the consumer can scan the item’s body to receive additional and personalized information or promotion codes.
• Using the smart devices and sensors, the insurance company and banks will be able to gather more knowledge about their client which will help them to make a decision and offer personalized services to the people as per their requirements. This will let these financial institutions calculate the risk in a precise manner and therefore will have enough time to act accordingly. Presently, the vending machine with connected devices act as smart cash points but in future, the technology will surely improve and let the customers enjoy additional services.
• The prime aim of the hospitality sector is to be hospitable with their guests. Now, hotels and restaurants can actually improve their service using the sensors and software and become smart. With facial recognition camera, they can know from beforehand who their customers are. Using the sensors, they can sense the needs of the guests and can provide them with the same, even before they ask for it. They can customize food and automate lightings and temperature as per the need of the people. This will improve the experience of the guests which will have a direct and positive impact on the growth of the sector. 

Conclusion

It is mandatory to adapt and evolve according to the changing circumstances, in order to stay in the race. And, when you are having the chance to improve the quality of your lifestyle and living, you should not let go off the chance. Indeed the applications of the Internet of Things have spiced up all the industries and will do so in future too. 

This technology lets you assess your limitations, drawbacks and also provides you with the means to improve the same. When you are having the luxury to know your faults and work on it to boost your working efficiency, you must go for it. 

If you are a part of any one of the above-mentioned property and have not yet incorporated the IoT, then this is the high time to make this smart move. It will change your perspective and will let you be more productive. So, to have a better future, make the most of these present solutions!

At Octal IT Solution, we have huge experience in developing IoT apps, so that can benefit you immensely. You can reach them at the following email.

The post The smart impacts of IoT on different industries appeared first on Business of Apps.

UX and Emerging Technologies – How do you design ethically and get results?

MUXL Annual Conference returns for its 4th iteration this November, to bring you insights from the best minds in User Experience (UX) and Design. The focus for 2018 is User-Centred Design and how new technologies are going to change the way we design for these new modes of interaction.

More and more companies are looking at new technologies to have a better interaction with their customers: Virtual Reality (VR), Artificial Intelligence (AI), Augmented Reality (AR), Connected cars and homes, voice first or multi modal. The challenge is not just understanding these different interfaces and touchpoints, but adopting this mindset into our organisation, leveraging the rapidly evolving advancements in the field and deciding when it makes sense to invest in them. How and when do we incorporate these technologies into our designs?

Who attends Mobile UX London?

Mobile UX London brings together a mix of 250+ UX professionals and designers from all industries. Previous attendees have included executives from banking, finance, healthcare, retail, software, education, insurance, travel, media and more.

The 2018 event has already confirmed speakers from Catalia Health, Conjure, Designit, Google, Just Eat, Liquid Studio by Accenture, Orange, Pepita Platano and more. The event will not only provide expert opinions, but also showcasing successful case studies and opportunities from which to gain skills in the series of workshops, included in the event ticket.

Whether you work in UX, Product, Mobile, Design & Development, are new to the field or are an experienced hand, this is a conference for all.

Find out more about the event, including agenda, speakers and how to secure a ticket here.

The post Who is coming to Mobile UX London 2018? appeared first on Business of Apps.

The world is going mobile. Right from food ordering to online shopping, people have started using their smartphones for their day-to-day tasks. In such, the medical industry could not remain unaffected of the mobile arena.

Today, we can see a large number of medical applications contributing to the well-being of people. Be it tracking their physical activities to keeping a track of their medicine regime, people have started depending upon their mobile app. Contributing to this trend, many hospitals, medical institutes and doctors have started building their own applications. These apps do not just help the patients in staying healthy, but also help these medical professionals in reaching out more and more people, conveniently. 

But before we go deep into the industry trends and the scenario of developing healthcare mobile apps, it’s important to realize the current market stats. Also, we need to figure out why most of the applications cannot make a ground in this highly competitive marketplace. Here are a few questions that every app development company and medical professional must address before investing in healthcare mobile applications:

• Why are mobile health apps useful? Why did they fail?
• What are the common types of medical applications on the market? What features do they have?
• Tips and functions generated from medical applications.

How do you develop your own healthcare mobile apps and why are medical apps so popular in the marketplace? Here we talk about the current trends in medical mobile app development and find out what is needed to be successful in today’s healthcare.

Do you remember the hand-held gizmos that Dr. McCoy employed to treat Star Trek’s wounds? We do not have such powerful gadgets yet, but the medical industry is being digitally upgraded. New technologies are being introduced and new gadgets are being developed. Considering this, the day is not away when we will have the magical devices able to cure everything within moments.

As Elon Musk proved, technology has taken a big step in recent human development. Now you can do a lot of work with your smartphone and an Internet connection, complete your shopping and serve your food. The same procedure now applies to the Healthcare industry.

The App Store is full of healthcare apps, all for different purposes. According to Flurry analysis, the number of people using health applications increased by 62% over the past four years, and the overall application usage increased by 33%.

Why are people interested in developing medical applications? Okay, we have a bigger agenda in mind for those apps, more specifically:

• Provide nutritional advice to help you make better choices in your daily eating regime.
• Plan an online workout to maintain your appearance.
• Make it easier for you to communicate with your doctor.
• Send an online report on the patient’s perception and health (eg, the diabetes patient’s glucose level is passed on to the PCP)
• Maintain accurate online medical records and access and mobilize all your data 24 hours a day.
• Call your doctor or emergency room.
• If necessary, remind about the prescription and refill it.
• You can book a visit to your doctor online, based on information you can see, such as photos, qualifications, and work experience.
• Directions to hospitals and clinics
• You can see the results of your laboratory analysis on your mobile phone.

Despite many of the features described above, most software development has failed. Medical IT news research shows that only two-percent of healthcare applications are released. More importantly, every failure will cost the hospital $100 million.

Why is this often happening and trying to create a healthcare application for patients often fails?

There are several possible reasons for why mobile apps fail to succeed. These are:

The user experience is poor

There are many indications that the user experience is not appropriate. Availability Geek lists the top 10 most common items. It’s important to realize that there’s a “ghost house” app on the shelf of the mobile app market that no one already uses. Avoiding at least useless content, complicated user flows, and inconspicuous CTAs can leave a lot of potential customers in the product.

Lack of expertise and industry knowledge

The most important aspect of a healthcare application’s success is its expertise. If the doctor’s opinion is not enough, people will not be faithful to it. It is widely known that people believe people, not an artificial intelligence device that suggests them to do something. Even if your application provides better suggestions and guides, people will have a tough time believing its recommendations. Therefore, it becomes necessary to include the expert advices of a person, a doctor.

No specific problems have been solved

The problem that most healthcare applications cannot solve is the requirement to meet certain needs, especially what the user cannot do without the product. Every application should be meant to solve a problem. Since there are thousands of applications covering the whole spectrum of healthcare and are not focused on a certain pain, people generally avoid them since no one is interested in reading useless, clichéd suggestions. This one is the main reason why the QPG state application will fail and many similar things are also true. If the application addresses a certain pain-point, a disease or an ailment, the chances of its success are way higher than a generic application.

You have not followed the privacy regulations

All medical applications are subject to HIPPA regulations. However, many applications can not satisfy these rules.

To use the application successfully, it must be visible and should be used for other purposes. The following are some examples of successful cases of electronic records systems or other kinds of medical applications, depending on the service provided.

Related Article: Healthcare-Medical Mobile Apps – Types, Benefits & Development

Types of health care applications can be divided into three categories.

Daily health application

Some applications keep track of daily activities (such as nutrition/sleep) and helps maintain body shape.

Every day-to-day application should have the following specific features:

• Sleep (Quantity and Stage) / Run / Step Tracker according to the goals of the application. Optional tracker may include heartbeat / BP / pulse, fluid consumption, and tilt swing (important when calculating exact steps or kilometers). A more complex and selective calorie counter.
• Analysis. Based on information gathered from user activity, an application should be able to measure metrics and make specific conclusions.
• Encourage users to work on data applications through push notifications.

These types of applications typically generate revenue from prepaid service subscriptions. For example, the Headspace app is subscribed to every month or every year like many people. Your ad may also be able to monetize your app, but it can reduce your ownership.

Hospital and EHR applications

The first type of hospital application was created when a hospital needed an application that met the brand and digital monetization requirements. When you create an app for a clinic, there are a few essential features.

• Every day is like a tracker for health apps 
• Analyze the algorithm to use the data.
• Notify the user to see the clinic’s opinion based on data received.
• Elected appointment feature, optional – In-app subscription billing
• Save EMR for all records
• Access EMR online for a limited time to comply with privacy limitations.
• Calendar app to set reminders to receive medications prescribed by your doctor
• Optional: Ability to schedule medications through the app

EHR App

The other type of app is often an EMR (Electronic Medical Record) application, in which specific clinics are not referenced and users can choose from multiple hospitals. Except for this “diversity” function, all other functions are almost identical. This type of application is more beneficial as a system customer and has no obligation to a specific organization.

One of the additional features of the EHR app is that it can be an online video / audio consultation with a doctor because telemedicine can observe the patient’s condition and the reduction of disease. Another major impact on user acquisition is the implementation of artificial intelligence algorithms to diagnose underlying diseases. Microsoft has done well in this area. The current Windows Genius InnerEye project is a project that makes use of innovative cutting-edge machine learning techniques to create innovative tools for 3D automated quantitative analysis. Basically, the research is trying to reconstruct healthy anatomy structures in 3D radiographs.

Emergency mode can also be a good add-on, and if a patient loses power, each parlor needs access to emergency blood pressure and chronic disease history reports as well as his blood group and RH factor data Can save lives. The Medical ID app provides this service. In an emergency, the mobile app gives you quick access to the important things listed above so that they can take action.

Medical Software

The third type of software-related healthcare software faces more complex tasks such as symptom description and algorithms such as diagnosis, diagnosis and X-ray operation. Developing such a system requires a medical professional to follow it, abide by many rules and regulations, and build a specific test team. This is because the test cases are performed by real people and living people.

How to write applications for patients or EMR systems

• If you choose to use an EMR or medical software development firm, make sure you have legal rights to start medical care. Globally recognized HIPAA is required, and you can apply for a different certificate depending on your local application. Here you can read the main regulations of the biggest countries.
• An important step in EHR software development is to integrate your app with all your smart coaches, smart watches, Apple Watches, and other devices to help you track user activity more prominently.
• Provide an appropriate monetization model for the application. Usually, subscription models are the most practical option, but in-app ads can be effective from the beginning, because they require a solid user base.
• If you want to hire an electronic health record development company, iOS is a smart choice. Because Apple supports the health care plan (because it even develops research and treatment kits, the app’s funds and promotions bring it to you.

If you want to build apps for patients, you may need to calculate funds. Approximate Indicators of Medical Application Costs: Approximately 1400 to 2200 hours are required for daily health applications and 2500 to 3000 hours for hospital or EMR product applications (one platform). Other firms have different costs, but they find one thing in common, and the price of a medical product starts at a price of $40/hour on the platform.

So, it is clear that building a medical mobile application is a costly venture but a profitable investment. However, one should not forget that more than 98-percent of the medical mobile apps fail to register. Therefore, it is important that you come with an excellent idea, something which is good enough to create a revolution in the medical industry. At the same time, you must be very careful while hiring the mobile app development company. This is because a good development firm may convert your potential failure into certain success.

At Octal IT Solution, we have huge experience in developing medical app, so that can benefit you immensely. You can reach them at the following email.

The post How to Develop a Healthcare App or a Medical Mobile App appeared first on Business of Apps.

Introduction

Mobile app development has revolutionized business operations with an impeccable app which streamlines the processes involved in various aspects of the business. For effective mobile app development, it needs to be done in a series of steps that various mobile app development services have to follow. Let’s take a look at how to structure your app development process.

Defining a Strategy

First thing in the mobile app development process is defining a strategy for the evolution of your idea into a great app. While the entire objectives of your app can be different from other, there is always an app-specific impact to the entire mobility strategy in order to address during the particular development process. It includes:

• Identifying the app users.
• Researching the competition.
• Establish goals and objectives of the app.
• Selecting a mobile platform for the app

Analysis and Planning

At this particular stage, the idea of app starts with taking shape, and it actually turns into an actual mobile app development project. Analysis, as well as planning, begin with defining the different use cases as well as capturing the detailed functional requirements. After identifying the requirements of the app, prepare a detailed product roadmap. It includes prioritizing the app requirements and then grouping them into different delivery roadmaps. In case of resources, time and costs are an essential concern, then define a minimum viable product or MVP and then prioritize this for the particular initial launch. The part of the entire planning phase which includes identifying the skills required for the project. For instance, Android and iOS platforms use various development technology stacks. In case your gals is to build a mobile app for both of the platforms, iOS and Android, your mobile app development company needs to include Android and iOS developers. 

Read the Article – Tips to Plan your Budget for Your Mobile App

Undertaking UI / UX Designing

The main purpose of the design of the app is to deliver effortless and seamless user experience with a much-polished look. The success of the app actually depends on how well the users of the app are adopting as well as benefiting from its different features. The main goal of the UI/UX design of the mobile app is to create excellent user experiences which make your app more interactive, user-friendly and intuitive. A polished UI design will assist in early adoption, and the app needs to be intuitive user experiences in order to keep the users of the app engaged.

Using Wireframes

Mobile app designers often start the mobile app design by sketching on paper. Wireframes are actually a digital form of these sketches. They are conceptual layout and the give visual structure to the various functional requirements of the app. In case of wireframes, the main focus is on aesthetics as well as user experience, not on the colour schemes and the styles. Creating wireframes is essentially a cost-effective and quick approach for designing the various app layouts and then iterating them in the entire design review process.

Developing a Prototype

Prototypes are quite useful for stimulating the experience of the user and the workflows of the app which are expected form the finished product. While the entire prototype development can be quite time-consuming, but the efforts are totally worth it since they provide early-stage testing of the design and functionality of the app. Prototypes assist in identifying the modifications to the proposed functionality of the app.

Process of App Development

Planning remains to be the key part of this particular phase in the entire mobile app development process followed by a mobile development company. Before actual programming efforts and development starts, you need to:

• define the complete technical architecture.
• choose a technology stack
• define various development milestones.

A typical mobile app development project is made up of three vital parts. They are:

Backend

It includes server-side objects and database required for supporting various functions of the mobile app. In case you are already utilizing an existing backend platform, then various modifications are required for support of the desired mobile functionality.

Read the Article – Tips to Develop Your Own Android App

API

An API or Application Programming Interface is actually a method of communication between the backend server/database and the app.

Mobile App Front-End

The front end is a particular native mobile app that the end user will be using. In most of the cases, mobile apps often consist of interactive user experiences which use an API as well as a backend for the management of data. In a few cases, when a particular app has to allow the users to work without any internet access, then that app may use local data storage.

You can easily use almost any kind of programming language as well as databases for the backend. In the particular case of native mobile apps, you need to pick a technology stack which is required by the targeted mobile app platform. Android apps are majorly built using Kotlin or Java while iOS apps can easily be developed using Swift or Objective-C programming language. After completion of each development milestones, it passes on to the particular app testing team for the purpose of validation.

Comprehensive Testing

Performing a thorough QA or quality assurance during the entire mobile app development process which make applications stable, secure and usable. In order to ensure comprehensive QA testing of the app, you have to prepare test cases which address different aspects of app testing. Test cases are meant for recording testing results for the purpose of software quality evaluation and also tracking fixes for entire retesting.

Final Deployment & Support

Releasing a particular native mobile app needs submitting the app to the app stores which include Google PlayStore for Android apps and Apple App Store for iOS apps. For this particular reason, you will require a developer account with Google PlayStore and Apple App store before your launch your mobile app.

After submitting the app on the app stores, it goes through a review process which may take several days depending on the quality of the app and how closely it follows the different guidelines of the app store. 

Encourage your users to provide you with valuable feedback as well as suggestions for the app. Prompt support provided to the end users as well as frequent patching up the app with different improvements is quite important to keep your users engaged. Mobile app updates need to go through the same submission as well as review process like the initial submission. 

Conclusion

Mobile app development is essentially an ongoing process, and it will continue even after the initial launch as you keep getting user feedback and then build additional functionalities. Following the above-mentioned structure, you can streamline your mobile app development process.

To know in details about modern technologies such as App Development reach us at +1(415)992-5493 or visit our website Dev Technosys. Contact us at business@devtechnosys.com

The post An App Development Process Structuring: Best Practices appeared first on Business of Apps.

Meet our mobile advertising team at the most transactional digital marketing event worldwide — DMEXCO 2018 in Cologne (Germany), September 12-13.

Organizers of the conference are predicting that this year will have attendance record: 1k exhibitors, 570 speakers, 40k visitors, 105 countries. This is impressive, right?

So, let’s make it happen!  Meet us at the conference and discuss possibilities of growing your business together with GOWIDE. 

Book a meeting with us at event@gowide.com or submit a meeting request.

What to expect from DMEXCO this year

Chief Advisor of DMEXCO Dr. Dominik Matyka says that this year it will not be only a pure trade fair but also a platform approach with special content and services.

Apparently DMEXCO 2018 will be partly transformed from being a trade fair to a medium conference. The new corporate identity and visual branding will ensure better navigation and orientation, which is a good sign  for new visitors and exhibitors.

The program of the conference will cover five areas: Marketing, Media, Technology, Business, and Future. You can find us on the Marketing area. We’ll be there meeting with clients and friends and discussing business opportunities.

Artificial Intelligence will be one of the most discussed topic. How fast will AI continue integrating into the digital marketing ecosystem? How does automation change the industry? Is it possible to automate programmatic advertising completely? Let’s talk about it at the conference.

Is it possible to provide user acquisition and monetization services without a human hand?! We will be glad to meet and help those who needs professional app marketing services and mobile traffic.

DMEXCO is just about here and we are inviting you for a business meeting or just a cup of coffee. Those are just 3 reasons to speak with us:

• An advertiser looking for high-grade traffic, GOWIDE will help boost your app installs and engagement campaigns.
• An affiliate or publisher looking for fast and high payouts, GOWIDE will be a good partner to monetize your traffic at competitive eCPMs.
• A startup or ad tech company looking for technology-based partnerships, we welcome you to discuss innovation-driven areas of app marketing.

Don’t be shy and do come and say “Hello” to us! Discuss your business with us. We will be holding meetings at the section of marketing ready to help you. Make your business perspective.

The post GOWIDE at DMEXCO 2018 appeared first on Business of Apps.

Many businesses have undergone digital transformation and this change has been quite eventful, and the same can be said about grocery. Some time back, ‘let’s go shopping’ was about wandering across various stores in the neighborhood and tend to be a really time-consuming procedure. The shopper was required to find the ‘desired product’ in the grocery store and then also had to wait in long-queue for billing. However, now the needed information can be checked in no time, and again, you can also pay even when there is no money in your pocket.

As of now, research by Nielson states, 25% consumers buy groceries online and for this purpose they use their Smartphone’s or tablets for preparing shopping list, search discounts, do prices comparison & place online orders for groceries. Thus, in order to stay-on-top, you require satisfying their demands & create a mobile app for your retail grocery store.

Source: Statista

Presently, the retail grocery market is on the verge of digitalization and market shares are now being divided among the ones who succeeded to implement the latest technologies and hence offer a better customer service and the ones who didn’t. So, if you expect your business to do a lot more than just hang-around the break-even point and earn huge profits, then you know what change you need to make.

There are many benefits of developing grocery shopping app, one is that your customers won’t just think about your app only when they run-out of grocery, but it will also remind your customers when they will use their mobile devices. Owing to the efficiency and prominence of grocery shopping apps among users, leading grocery stores like Kroger, Aldi & Walmart have already succeeded in taking their sales to a next level.

So, now let’s unveil the benefits of creating a grocery mobile app, whether you own a grocery store or just intend to develop a grocery shopping app to monetize it.

Related Article: Grocery Delivery Mobile App Development Features

Does what influence Digital Transformation have on Grocery shopping?

As per Deloitte Report, from 14% in the year 2013, the influence of digital grew to 56% in 2016 that is four times the growth. Now the usage of mobile to enhance in-store experience also follows the same pace, boosting from 5% to 37%.

Even though digital influence for particularly grocery is not as much as for clothes, automobiles, and electronics, this indicator still rose up by 18% during the year 2016, and hence successfully caught up with other product categories.   

Presently, the expectations are all the higher as stakes are really high on the grocery industry with it expected to double its revenue by 2021. As per Statista, in the U.S., online grocery sales were accounted for $14.1 billion in the year 2017 and it will be growing to $30 billion. Thus, if you intend to be part of this sum of money, then you certainly need to up your game by creating a grocery shopping app and be a step ahead of your competitors. 

Source: Statista

What are the types of Grocery Mobile Apps?

Now there is no specific standard about how to create a grocery mobile app and hence you can create it for a number of tasks. A grocery app can be able to complete multiple tasks, which makes it a lot more complex and how complex the app should be, entirely depends on the goals and budget you have.

• Supermarket-specific grocery app

A number of grocery store chains, such as Costco, Aldi, Publix, are creating grocery store mobile apps in order to promote their brand. Now, these kinds of apps come integrated with myriad functionalities & features. They offer promotional booklets, loyalty programs, show the user’s purchase history and a lot more. 

• Grocery Store delivery app

As shopping tends to be a time-consuming task, so no wonder that grocery delivery mobile app development were welcomed with open arms and became an instant hit. This kind has two varieties, where the first is grocery delivery firms bringing products from virtually every shop (like Shipt & Instacart), and the other is online grocery shops (like Peapod). Grocery store delivery apps allow to explore products without having to leave home, view past purchases and also use them as a list so to reorder few of them. It also involves assigning purchases beforehand or placing an order instantly.

• Grocery Store Rebate App

This kind of grocery app allows consumers to save money & get discounts without the requirement to print discount tickets. They function in a manner where users get rebate app & purchase some groceries which are on the app’s list. Then they need to take a picture of the bill, send it & then they receive a particular cashback.

• Grocery price comparison app

This kind of app should enable customers to easily check prices in various stores so that they can find about the most exciting deals. These kinds of apps, also allow users to:

• Get promotional prices changes
• Select other units which are used to measure the product’s price (height, area, weight, etc.)
• Find & view booklets with promotional offers for groceries
• Receive notifications on your mobile regarding the best offers on the basis of your past purchases.

Customers widely used grocery price comparison mobile app to find groceries with the best value-for-money. The hype can also be used to develop your own grocery price comparison app. Here, the target audience of both the grocery rebate app and grocery price comparison app are those keen on having a precise control over their spending.

• Grocery List App

Jotting down a shopping list was quite a problem earlier, however now with these apps, there is simply no need of writing a new list every time you go to grocery store. In fact, most kinds of grocery shopping apps enable their customers to add/remove products on their online shopping cart and can also keep them to access later. The app allows to share the list with other app users, make changes to list online so the other users can view them, remind purchasing default products on a regular note, keep users’ list for future use, etc.

What are the features of Grocery Shopping App?

There are many features that are required in the making of a Grocery Shopping mobile app, however, here we have discussed the most crucial ones. They are:

Authentic Shopping Experience

Even though 32% grocery app users prefer to purchase grocery online, you must design the grocery app in a manner that it has the authentic appeal of a real grocery store: it must allow customers to:

• Add products to the virtual shopping cart
• Provide illustrative 3D images of real products 
• Browse products by categories
• These above-mentioned elements make it simple toggling between digital & physical shopping

Digital Coupons

Any customer appreciates a good deal. 50% of Americans purchase the most prominent goods & look for discounts, so to be certain that the money paid by them won’t get wasted. So, why not cash on users’ desire to use coupons and discounts, by allowing your grocery mobile app offer same. Now the discounts don’t need to be really so and you can keep to a minimum, as the main motive is to make a statement to users that they are not missing out on special deals.

Personalized Customer Experience

Just as everyone else, your users are again certain to have their favorite products and brands. So, you can free them from keep looking for same product time and time by allowing your grocery shop app to save their favorites from their purchase history, so they can reorder the same products once again.

Furthermore, AI can be used to analyze their history & offer them products especially recommended for them. This personalization recommendation not just keep users engaged better but are also not as obsessive as they are offering precisely what the client requires.

Push Notifications

To make customers stay loyal to your grocery shopping app, it’s vital to make efforts to keep them attracted. Embedding push notification can be useful, as then the users stay informed about new offers, discounts, products and useful tips to shop. Moreover, the users can be encouraged with cashback and rewards as well. 

Barcode Scanning: To save customers from adding grocery to digital shopping list manually, there is Barcode Scanning that comes useful. This feature enables scanning all required products fast & receive a ready-made list as a result. Using Barcode Scanning users can stay-on-a-budget as it shows the total amount of shopping list to users and thus it helps in not being at an awkward space at payback time, in case the total cost has been miscalculated by them.

Source: Statista

What is the cost to develop a Grocery Shopping App?

It is easy to evaluate the cost to develop a grocery shopping app with the help of three key elements: App Complexity, Region where the app is being developed and the number of dedicated platforms required by the mobile app.

Different regions have different budget regions, like:

U.S. based developers: – $50 to $250 per hour
Eastern Europe based developers: – $30 to $150 per hour
India based developers: – $20 to $80 per hour

The below-mentioned estimate of your mobile app will help in finding defined estimate for app making. Cost of app development can be calculated on the basis of these integral activities.

Thus, as we calculate the overhead costs, it is found that the making of an average grocery delivery app may cost up to $15,000-$80,000 for a single platform (Android or iOS). As more features are added to the app, the cost may go up to $50,000. 

Conclusion

The growth might be slow but e-grocery is certainly an upcoming market and it is vital for grocery chains to be prepared for this big change. A number of customers are already looking forward to using the online service of their favorite store and we see more customers getting involved soon. Thus, getting a grocery mobile app development to appear as the best solution, and we would be more than glad to help with the right assistance. Get in touch.  At Octal IT Solution, we have huge experience in developing grocery delivery apps, so that can benefit you immensely. You can reach them at the following email.

The post How Do Grocery Delivery Mobile Apps Influence Traditional Shopping? appeared first on Business of Apps.

Alexander Janssens, Performance Sales Director for EMEA, Mobvista

So much of the noise around the mobile advertising industry is focused on the sectors that spend the most – with mobile games being the obvious example.

However, there are lots of other app categories where mobile advertising is in good health. So as a company that has a focus beyond games we thought it would be interesting to share our recent experiences of creating and delivering a successful campaign for a finance app.

The app in question is Libertex. It’s one of the best known online trading and investment platforms, with 2.2 million customers trading from 27 countries around the world. It’s aimed at people who need a simple, online brokering service for forex, precious metals, indexes, soft and energy commodities, cryptocurrencies, and stocks.

Libertex launched its mobile app in 2016. Ever since it has consistently ranked as one of the most popular Finance apps, in an extremely popular and competitive category.

Planning the campaign

Libertex started working with Mobvista towards the end of 2017. They wanted to target consumers in Latin America, Russia and Western-Europe. The typical user demographic for this kind of app is men aged 25 to 49, making this an older wealthier user demographic than your typical mobile app.

Libertex specifically wanted to target active users that would be most likely not just to install the free demo version of the app, but to move from there to the full version which requires the user to deposit real money into their Libertex account – a significant achievement for any campaign.

Building a campaign to deliver the right results

The first priority of the ad campaign we ran was to acquire new users – but in this case, a user was defined not as a new install, but as a new account registration. The second was to increase the number of First Time Deposits (FTD) – essentially, the number of people registering an account and depositing money with the intent to start investing via the app.

The decision to install and sign up for an investment app is both a practical one and an emotional one. Practical, because a person will most likely do some research before making a decision on which one to choose, meaning that you need to convey the key features and benefits. And emotional, because for many people investing is driven by something timely like a work bonus or raise, or a sense of not wanting to miss out on an investment opportunity.

Because the objective of the campaign was not just to drive installs, but to also migrate users from the demo version of the app through to the fully featured version, it was important to choose the right kind of campaign. 

In this case, the team decided that a Cost Per Registration model was the most appropriate. With this approach, Libertex would only pay for each new user that not only downloaded and installed the app, but which also continued through to fully register for a Libertex trading account.

We took this approach as a pure Cost Per Install or Cost Per Acquisition campaign would struggle to find the right audience and inventory to be effective. The challenge was not to find first-time users of this kind of app, but rather to encourage users that were familiar with online trading or who had already tried the demo version to progress to become a full-time depositor. By using a CPR approach we could then refine and optimise the campaign over time, focusing on a smaller target audience in order to drive the desired results.

Lessons from a finance app marketing campaign

When marketing any kind of finance or trading apps, there are a number of common challenges to overcome, regardless of budget or any brand awareness the app or service might already have.

Firstly, it is a small, niche category, with a number of well-known companies already present. So as well as capturing new users, there is a constant battle to retain the existing user base and try to capture users from other similar apps who have lapsed or churned. 

Secondly, it means there is less ad inventory that is relevant to the target demographic. This means that the CPI can be considerably higher – around 10x more than the CPI for a mobile game. This means there is less room to manoeuvre – and that your ad creative needs to work first time.

Choosing video as the most effective ad medium

The more information you have convey to the customer, the more carefully you need to consider the format and placement of your ad. 

Mobile video is a much better format for explaining products or services which are more complex. So for something as detailed as a forex trading app, video ads are the obvious choice.

We used ad creatives that were linked to a particular moment or topic that would cut through the noise; for example idea of using the app to invest your Christmas bonus, or tying into the hype around the value of Bitcoin and cryptocurrencies.

As the campaign was rolled out, we looked very closely at the attribution data so that we could quite aggressively optimise around those publishers who’s inventory was bring us the right kind of customer.

Was the campaign a success?

Normally, this is the bit where we share some pretty graphs of how the campaign performed. But, as Libertex continues to work with us, we are not at liberty to reveal any details of this particular campaign. However, I can share that we achieved our targets, and as a result, we have extended our work with Libertex into several other markets, and they continue to be one of our most significant non-gaming clients.

The key lessons from this campaign are those very specific goals can be achieved, as long as the ad creative and the right advertising medium are chosen. Using a CPR model may mean fewer new customers at a higher acquisition cost, but as someone registering an account is very likely to become a paying customer, the risk is reduced, and the ROI more concrete.

For Mobvista, working with Libertex was a challenge, but one which we were happy to pitch ourselves against. It’s given us valuable experience, and proven that with the right strategy, mobile advertising can achieve a lot more than the simple install-based campaigns that we all hear about all the time.

The post The Finance App Marketing Campaign [case study] appeared first on Business of Apps.

Introduction 

Mobile apps can propel an e-commerce site by quantum leaps. But this might be jeopardized by the lack of concrete costing for e-commerce mobile app development. Retailers looking to branch out into e-commerce need to harness the power of mobile apps in a cost-effective and expedient way.

Today, more than ever, consumers tend to increasingly look to what mobile applications can offer them. Shopping on the go with access to a wide range of options to choose from is a great enticement which e-commerce sites can provide to their customers via mobile apps in order to boost patronage. Other more obvious benefits are discussed below.

The Advantages of Running a Mobile App for E-Commerce 

High Utility

Mobile phones are a powerful tool that makes daily tasks easier, in all fields. A splendid e-commerce mobile app development facilitates robust interactions between the clients and the company.

Company-Owned Marketing Channel

Since apps are downloaded specifically to be used, marketing messages channeled through these apps are apt to receive better response than those sent via other marketing channels such as email. E-commerce sites can stimulate greater customer loyalty by sending out offers and discounts to app users via push notifications.

Data Collection Apparatus

Businesses can gather useful data for determining consumer behavior from the apps to offer personalized promotions.

A Means to Bolster Brand-Awareness

Businesses can expand their brand visibility by using apps in ways not possible in other avenues. With stylish and intuitive apps that deliver personalized promotional messages, businesses can easily connect with their clients on a deeper level.

Related Article: Why is Magento Best for Your ECommerce Needs?

The Criteria that Determines the Cost of an E-Commerce Development App

The Platform

Different app platforms such as Android, iOS, etc. give access to different combinations of demographic variables. The choice of the platform should be determined by the target audience. The choice of the platform also depends on the type of app. There are three main types: native apps, web-based apps, and hybrid apps.

The choice of the app type determines the content and the framework of the app. Native apps can be directly installed and worked on without any network connection; web-based apps can only run on devices with an active internet connection, and hybrid apps contain both native and web-based app attributes.

Among these three, native apps are the most expensive as well as the most superior in terms of functionalities. To get guaranteed maximum utility, which maximizes the sales potential of the app, it’s advisable to use native apps for e-commerce developments.

The Functionality

The second primary determinant of e-commerce mobile app development costs is the functionalities. Functionalities revolve around the coding and technical specifications.

App Design

The app design makes for visual appeal. On average the cost of design for an app ranges between $2,000 and $30,000.

The design cost covers costs for screen design, app icon design, etc. The design cost also depends on the choice of platform, as well as the type of app. Native apps are the most expensive to design, and hybrids are the least expensive. In terms of platforms, iOS apps are the most expensive to design.

Related Article: What is the Role of Mobile Development to the Internet of Things?

The Cost of Creating an E-Commerce Mobile App Development

As noted earlier, a native app is the most useful type of app for e-commerce developments. What follows is a rundown of the various aspects of cost for a mobile app development for e-commerce:

Wireframe

The wireframe is the aspect of an app which must be implemented first. It is the visual architecture that maps out the app layout, including the physical makeup, the arrangement of pages, etc. Normally multiple wireframes are drafted for a mobile app development project, and the final wireframe is then selected from the collection.

The cost of wireframes depends on the complexity of the app development and the number of pages. Wireframes for apps with 2-3 pages cost less than $500, and those for apps with more than 3 pages may cost up to $1,500 depending on the number of pages. 

Design Cost

The next phase of app creation centers on the app’s aesthetics. Users are more apt to use apps with appealing designs. This aspect of the e-commerce app creation has to be adequately funded to maximize the rate of usage. 

Since the design has numerous elements, it’s crucial to undertake creation with attention to the fine details. For instance, Android e-commerce application developments must be fine-tuned to the Play Store design guidelines. As far as app designs go, there are no one-size-fits-all patterns.

The cost of design for apps also depends on the flexibility and the versatility of the design. The greater the number of versions of an operating system which the design is compatible with, the greater the design cost. All in all, the average cost of an app design falls between $2,000 and $35,000.

Development Cost

This is the aspect in which the coding takes effect. The cost of app development might be primarily determined by the number of programmers who undertake the coding. Another key determinant of app development cost is the range of functionalities. So also is the type of app, with native apps incurring the highest cost of development among the three.

Depending on how all these parameters are combined, an app development may cost between $1,000 and $100,000. After the implementation of the development phase, it’s important to carry out a comprehensive quality analysis to test for bugs and defects in the development. The cost of this analysis is primarily determined by the type of app as well as the range of functionalities. The analysis can cost between $20,000 and $30,000.

Additional Costs

These can come in the form of:

1. The cost of a platform’s software license
2. Equipment costs
3. Cost of social media integration
4. Database and server cost
5. App store charges
6. Update costs
7. Live support cost
8. Marketing and advertising costs, etc.

On average, each of these parameters can cost between $500 and $2,000. 

Conclusion

On average, the total cost of an e-commerce app development ranges between $30,000 and $170,000. As noted earlier, the level of complexity in the development, the versatility of its design, as well as the type of app, are the key determinants of an app development cost. 

Depending on the billing method, the time it takes to develop an e-commerce app can also have an impact on the cost. Android apps are known to take the longest time to develop when compared to the time it takes to develop those of other platforms. This disparity has been famously dubbed the Android tax.

To know more about modern technologies such as Mobile App Development reach us at +1(770)212-3889 or Visit our Website Dedicated Developers. Reach us at inquiry@DedicatedDevelopers.com

The post How Much Does it Cost to Develop an E-commerce Mobile App? appeared first on Business of Apps.

Creating an app is not as easy as it sounds. Every step has its own obstacles and it takes a long time to proceed. However, amongst everything, the most back-breaking step is the initiation. This is where you develop an app idea and set yourself to move ahead. Now, that idea can be anything & everything. Which is why you should not shy away from exploring every facet in the domain of apps.

However, with millions of apps already existing in the market, it is very difficult to get an idea that someone else has not. In this blog, you will find a list of steps that you can follow, or at least refer so that you can generate a unique idea for your app.

Making your App Idea Different than Others

Breaking through the clutter is not an easy task, especially in the world of mobile app development. The first thing you need to keep in mind is don’t resist from exploring every available option. Try to go as out of the box as you can in choosing your measures.

Other than that, following are some steps you can follow to make sure you end up generating a unique idea for your app. 

Don’t restrict yourself on the first stage

The first mistake that mostly occurs is that mobile app developers restrict themselves on the first stage itself, i.e. where you set a budget. Good ideas need space, so don’t make the money factor a constraint. 

While you are coming up with an idea, don’t fret about whether it would generate a million dollars or not. Your first thought should always be to gather as many users as you can. You can only do that if you have a great idea in your mind. If your concept is great, money will flow automatically.

Refer your competition

As an app developer, you obviously need to decide the features that would be incorporated into your app. This is where research and analysis plays a key role.

Once you have decided the features for your app, you must refer to the competitors’ apps as well. Doing that will give you a notion about whether the idea you have is actually original, or it has already been used by someone else. 

Focus on User-oriented apps

We have more than a million apps existing the market today. With such a high level of competition, it is almost a dream to become the first choice of the users. 

This is why the main focus of the app developers should be to build apps that are customer-oriented. To begin with, understand the requirements of your target audience, and try building apps that fulfill those requirements. You can also build apps that generate a user experience, like an app that turns the smartphone into a flashlight, or a scanner. 

Apps like these bring convenience to the users, and that is the most prominent thing that they look for today. This is the main reason why it is great to lay your focus in this area.

Features hold the primary significance

In the end, the features are the most important for any app. That is what would distinguish your app from the others. Amongst everything, cater your priorities towards inputting features in your app that would enhance your users’ experience. The features of an app are the deciding elements of whether or not your app would be successful.

Research a lot

Sometimes, it is not necessary to base your idea on something entirely creative and exceptional. It can also be something as basic as a solution to your daily life problems!
Apps are designed to enhance the convenience of the users. Keeping that in mind, try coming up with an idea that solves the daily life problems of the users.

Do a proper in-depth research, and find if there are any apps made in the niche where you are looking. If there are not, there you go, you have your unique idea!

Social Media Platforms are the future

Understanding what people require is a very complex task, given how diverse the mindset of people can be. But courtesy to the era we live in, social media solves that problem! Social media platforms are mostly used by users to share their thoughts and views.

By doing a proper research of your audience on social media, you can get to know the likes and dislikes of users and can generate your idea from that!

The future is the next big thing

Why are some start-ups like Facebook ruling the market globally today? That is because they brought the future in the present.
Think of bringing in innovations that no one else has thought of. It is very easy to watch the world while big things are happening all around. But bringing that change by yourself is not easy!

Conclusion

In the end, no matter how much you read or study, having an app idea is a thing for yourself. The process of having an idea that nobody else has had until now is not easy. There are more than 3 million apps in the world. Breaking through the clutter is not a piece of cake, however, it is not impossible either.

All you need to do is focus on not making your app too money-oriented right at the start. Yes, in the end, that is why any business would invest in the development of an app. However, that shouldn’t be your initial thought. Make up your mind towards developing an app that provides convenience to the users. Or building an app that solves the random daily life issues of the users.

And even if not that, it is not really a necessity to make an app that solves problems. You can also create an app for the sole purpose of entertainment and fun. Because in the end, what really matters is being accepted by the users!

If you want to know more about Nine Hertz mobile app development company visit their website.

The post How Can you Generate a Unique App Idea? appeared first on Business of Apps.

IoT Development although novelty has come a long way in a past few years, many companies and enterprises have turned their attention towards the IoT Application Development for exploring better and untapped business opportunities. It has a great impact on our everyday life’s, work, management, transportation and much more. IoT Applications and devices are in every major and minor sphere of our life. According to statistics, in year 2016 alone $235 Billion were invested, which was 22% more than that in 2015 which only blew up in year 2017. 

IoT industry is highly promising, there is a lot of investment that has been done in the industry. But the question is how much it costs to build up an IoT Application. It is one of the most frequently asked questions by anyone from a mobile app development company. There are many factors that decide the cost of IoT Application Development. Thus, here we are indicating in brief the cost and various factors of IoT Application development.

First things First

Before jumping into any kind of development whether Mobile app development, web development or IoT Development there are many questions that are important to be answered and taken in account thoroughly. Having an app development idea is just the beginning, thus before hiring a mobile app development company you must answer the following questions. 

Questions such as why you need an IoT App development, what is the main motto behind it, what are your target audiences, what hardware are you going to target (like watches, glasses, headbands etc.), what features and functionalities are your requirement, what is your budget, the time you can invest in IoT Application development, opportunities and challenges in your industrial domain for the IoT, etc. are some examples of it that should be answered and given valuable attention to before jumping into mobile app development. 

The purpose of answering these questions is to know the kind of development you seek and what technology will be able to render you all that functionality. It also saves time and makes it possible to dodge many fallouts in the development process. 

Challenges of IoT Development 

IoT as filled with opportunism is as challenging, given the technology is still new and there are many tools and technologies that are to be taken care of. For example, technologies such as social media, geo location, sync between multiple devices, multi user access are some of the high-end features that take up lot of time and money to develop, specially to integrate them to give away seamless communication between a user and device. 

Technologies such as smart clothing, 3D imaging are still new, and a lot of things are still to be attended thus, you should have a clear vision and focus to what exactly is your requirement, what you want to create and what developers would be able to render you the kind of development. 

Duration of Designing Stage

As we all know, for any development time and number of hours a developer spends on your project has a big role in deciding the cost of development, as is for IoT app development. When you hire iOS developer or android developer for getting an application development many factors can affect the time in the development stage.

Factors such as project size, your feature requirements, screens and platforms, added requests, use of new technology, complexity of the project and UI/UX development are some of them that affect the time required in IoT development. 

Time taken to get an IoT Development 

Time taken for developing an IoT application highly depends on the complexity of your project, features you want to relish in it and the developers team you have hired. Development of elements such as icons, features, screens and complexities play an important role in getting an estimation of time it is going to take to build you a functioning IoT application. 

For a seeker of development that involves basic functionality of the application and wishes and requires standard UI and basic features in IoT application development it could take around 400-600 hours, while for if you are someone that require a little customization to UI, and a bit of complex features it can get around 600-800 hours. However, for a person with complex IoT development requirements such as large database, 3rd party integration and real-time synchronization with various devices it can take about 1000 hours and more. 

You can hire iOS developers and android experts to get the development time estimation, there are many other factors that affect the total time required in developing a IoT Application Development. Some of which are geo location, payment integration, sync, 3rd party API’s and much more.

Team to build your IoT Application 

Like any other app, IoT Application Development requires a team of expert and experienced developers that have extensive and liable knowledge of latest technology and development trends. 

The team you will need for IoT Development, depends on your project requirement. For a basic project you will need a standard sized development team, i.e., 2 Developers, a Designer, a QA Engineer, a Project Manager. 

For a project with bigger requirement you will need the standard team plus an extended team of IT Professionals. For e.g., you will need a Business analyst, a backend developer, panel designer etc. 

On the other side of Development

After the designing and developing of IoT Application, you require a team to implement your project. IT professionals help you in implementing your IoT application which can be divide broadly into two parts i.e., Testing of IoT applications and deployment of it, it can take up to 35 to 171 hours in total. This step includes-internal testing of app, checking of app responsiveness, user tests, licensing, packaging and the launch. 

Also, like all the other steps the time and cost of your project is influenced by many factors, the complexities of your project and many other external factors have a lot to do with overhead expenses of the IoT development. Things like the number of screens, security of an App, the support you want your app to render for devices running on different devices can change the time and cost estimated by you. 

Post-Production and Maintenance

Development is not an end but a start of many other important stages of App development. You need to keep your app updated and be ready to deploy new and relevant features to always keep your game up. In the post production stage, it is very important that by far your IoT Development has gone aptly. Codes are done expertly and clearly to make things easy for other developer to comprehend make amendments, iterations and upgradations. This ensures your cost in maintaining will not exceed the budget as the more time your developer takes in comprehending the codes and writing iterations it can affect your budget tremendously. 

Cost of IoT Apps of trending industries

There are many studies rounding to estimate the cost of developing IoT applications for leading industries. Industries like Media, Medical and Healthcare, Home Automation industry, manufacturing, energy management are some from which we encounter mostly in our day to day life. Many industries have adopted the IoT Development trend and the cost of development of these apps depends on the complexity of their project and business needs. For e.g., Media and industries like environmental monitoring can cost about $10,000 while industries with complex needs such as medical and home automation can take a toll on your pocket for about $30,000 and $50,000 respectively. Thus, we can say that technologies, features, and the unique needs of your project together give you a precise calculation of the cost of IoT Application Development.  

Cost of developing IoT Apps for some other industry are Infrastructure Management and transportation industry from $25,000, Energy Management can vary from $27, 000 to $30, 00o while IoT Development for city management system will cost you about $50,000. 

So, how much does IoT app development cost?

Even you have got your hold on many or all factors mentioned by far in the discussion, there is one another thing that can change everything and that is the difference in the rates of development of apps in diverse countries. 

The rates of developing an IoT Application differs for country to country based on the size of enterprise, the standard cost of developers per hour, the size of the development country and so on. 

Also, not always the high price of a development company is the assurance of the quality and not always trusting a low-costing developer can get you what you want. Also, it is seen offshore development can work really well sometimes; the odds of a failed project are low with the perks of lesser development time, plus development at low cost.

While looking forward to developing an IoT Application in North America can cost you about $50 – $150 US dollars per hour, in Eastern Europe the standard cost is $30- $50 US dollars per hour, while in India you can find a good developer at $25- $50 US dollars per hour. 

Overall Cost Estimation

Referring to all the above-mentioned points the total cost for developing an IoT Application can be estimated on the basis of the project size, features specifications at: for a standard project with basic requirements it can reach $18, 000, as for medium sized project with some little customized needs can vary from $18,000 to $24, 000 US dollars, while complex projects can cost you about $30,000 US dollars.

The post How Much Does it Costs to Develop IoT Application? appeared first on Business of Apps.

With the adoption of mobile devices, the degree of smartphone utilization among elderly has become very high. Today, senior citizens are no more amateurs in using mobile devices. They love to try new apps with new features and benefits. They are increasingly becoming aware of mobile technology and exploring new ways to use smartphones and tablets. The primary use of mobile apps in elderly is to keep them in constant touch with their family members. 

Many smartphone manufacturing companies are providing specialized mobile phones that are geared to cater the needs of senior citizens. Technology should be an inclusive factor for elderly and not an exclusive factor. The devices and apps should be adapted to special abilities of older people. In a survey, it was found that more than 5% of US population is over 65. As the number of seniors continues to grow, the mobile industry has to adopt new trends to fulfill the needs of those users.

App developers need to identify the key issues faced by elderly people while developing an app. There is a lot more in smartphones than just pressing the button. We all know that smartphones have many features such as dual finger scrolling, swiping, pinching etc. App developers must focus on the needs of elderly people while designing and developing a mobile app. When it comes to using mobile devices, senior people may have technology anxiety. They may also face some challenges due to vision problems, complex user interface, lack of support system etc.

The following guidelines should be followed while developing apps for elderly:

• Use minimal design to prevent cognitive issues in senior citizens
• Avoid irrelevant content on the screen
• Provide clear instructions on how to use the app
• Provide only those features that are required by the person
• Should have simple and easy navigation
• Limited gesture control within the app

Following the above guidelines will result in an app that is not only functional but develops a sense of confidence in senior citizens. 

Factors to consider while developing apps for senior citizens

Designing mobile app for elderly people is not a difficult task. There are some key factors to consider while developing an app for elderly. Most of the designers come from a younger generation and often forget the limitations of senior citizens. There are more than 2 million apps in the app store that are designed for people of all ages. Here are the key factors to consider while developing a mobile app for elderly.

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Make the UI convenient

Remember that elderly people have poor vision and tiny 60 texts can be really annoying for them. If you want to focus on older users, keep the UI below 12-points. Some elderly have the ability to control the font size on their screen. However, it can lead to problems with the functioning of the app. Instead, break the content into smaller sections.  

The color vision also decreases with age and it becomes difficult to distinguish between different colors. In some people, blue shades appear to be distorted or faded. Similarly, the hearing also declines in elderly – resulting in implications for the certain type of content. The best way to overcome this issue is to avoid blue font for important UI elements. Pay attention to contrast ratios with text and test the product using screen readers.  To enhance the user experience, provide subtitles in video and audio content. 

Pay attention to the size of user interface elements

As we all know that our motor skills decline with age, it becomes harder for elderly to use a smartphone in different ways. Older people tend to perform better using touch interfaces. It is advisable to reduce the  distance between the buttons on touch interfaces. Mobile app development services and solutions should also pay attention to the sizing of human interface guidelines. 

At the age of 60-65 years, the hand-eye coordination will reduce, which may hinder UI interaction. App developers should make the UI elements more effective and far from each other. One can try to reduce the clicks if required. Elderly people might find it difficult to carry out displacement action. 

To overcome this issue, keep the scrolling simple and avoid displacement wherever possible.  Any user who turns to the interface should be able to navigate easily. Try using standard icons that display all parameters to one. Avoid hiding important information. Instead, use breadcrumbs to guide users to the respective sections of the web page. 

The main rule of thumb is that the app users should not have trouble recognizing similar colors. It is always better to opt for simple patterned background for an app. Elderly people are more likely to struggle to see items clearly on a complicated background. Understanding the color preferences will ensure that the app design is appealing. 

Avoid complex features and elements

Mobile apps with simple design attract users as they do not require complex interactions. It is better to avoid using slide-out menus as they may confuse elderly people. You can enhance the user experience just by adding a “Back” button to the main menu to give users a chance to get back to the previous action. 

Mobile apps are loved by people because of their convenience and the information they offer. App developers must not ignore gestures while designing apps for elderly. Some people may find it difficult to scroll up in an attempt to access the previous page. It is better to avoid complex gestures in the app. Keep the gestures as simple as possible such as – simple tap, swipe etc. 

It is the responsibility of the app designer to ensure every senior citizen utilizes the features in an easy way. 

Conclusion

Elderly may not be able to understand the functionalities of the app. It is mobile app development agency’s responsibility to ensure that everyone understands the app and utilizes it to make their lives better. At Promatics technologies private limited, we believe in inclusive design to enhance the usability of the app. If you are looking for a mobile app solution, drop us a line. We will revert with the best app development solution.

The post Things To Be Taken Care Of When Designing Apps For The Elderly appeared first on Business of Apps.

The Concept of the Internet of Things

The Internet of Things (IoT) is a network of physical devices, digital machines, and objects which utilize software, sensors and other forms of connectivity for the sharing of information. A “thing” in the Internet of Things is basically a natural or man-made object that has been assigned a unique IP address and is able to exchange data according to certain pre-determined rules.

IoT solutions are found in healthcare, agriculture, retail, vehicles and so on. We cannot appreciate IoT until we begin to put the IoT market potential in perspective. It was projected that the IoT will consist of about 30 billion objects in 2020, with a market value of over $7 trillion.

Why Should You Leverage IoT Solutions in Your Mobile Apps?

The best tool which can be used to properly harness the benefits of IoT solutions is the mobile phone. There are currently over 2.6 billion smartphone users in the world and the market analysis shows that the smartphone users will increase considerably in the years to come.

In addition, accessing IoT solutions via mobile apps is logical because mobile apps development is inexpensive. This makes them even more accessible. Also, they offer a more flexible platform for transmitting data compared to web apps.

IoT development in mobile apps facilitates the remote control of other smart gadgets using a single mobile device. Remember that all the devices have been assigned their unique IP addresses and they are all connected to the internet.

Related Article: Impact of IOT on Mobile App Development

How are Mobile Apps Leveraging the IoT?

Smartphones have immensely simplified our lives. However, with IoT, it is possible to interlink a myriad of gadgets and exchange information, further simplifying our lives.Some of the ways through which mobile apps are leveraging on the Internet of Things are discussed below.

Wearables

Wearables are an integral part of IoT solutions.  By using connections like Bluetooth and Wi-Fi, it is possible to connect wearables like wristwatches, eyeglasses and even bands to your smartphones. This way, any form of data can be exchanged between the two devices.

For example, a basketball app called ShotTracker consist of a wristband that is connected to your mobile device. A sensor is attached to the wristband that gets data about the shots made by a player. This data obtained is then simulated in the mobile app and can be used to track performance.

Healthcare

Home-based medical devices are becoming more popular in recent years, thanks to leveraging the power of the IoT application development. Medical devices are connected to sensors which obtain health data from the patient which is transferred to the mobile app. This data can be transferred remotely to the doctor or family members in case of emergency. This way, the need to visit the hospital for minor issues is substantially reduced.

Some IoT solutions based on health care include; management of chronic diseases, monitoring of clinical conditions, assisted living, wellness monitoring and preventive care.According to marketresearch.com, the health IoT application development is expected to reach $117 billion by 2020.

Intelligent Homes

With the power of IoT developments, home automation has been taken to a whole new level. Home appliances like bulbs, heating/cooling systems, locks and others can be controlled remotely using a mobile device.

The widespread use of mobile devices makes them the best option for home automation. Not only will these ensure safety and security, IoT application development will drastically reduce energy consumption.

Agriculture

The world’s population is projected to hit 9 billion by 2050. The need for improved agriculture to meet up with the ever-growing food demand is a necessity. IoT-based sensible farming is employed to watch field crop with sensors (light, temperature, humidity, soil wetness so on). With these sensors, farmers can remotely monitor the conditions of their farmland remotely using their mobile devices. This way, efficient farming can be realized.

Other IoT developments being applied in agriculture includes; precision farming, agricultural drones, livestock monitoring and smart greenhouse.

Retail

In retail, “things” can consist of RFID inventory tracking chips, infrared foot-traffic counters, Wi-Fi tracking systems, digital signage. These sensors obtain relevant data that are transferred to mobile apps. This enables us to respond proactively to a customer’s need depending on the context of time and place.

Other applications of IoT developments in retailing includes; predictive maintenance equipment, smart transportation, demand-based warehouses, connected customers, and smart-stores.

Other Ways in Which Mobile Apps Leverage IoT Solutions

Mobile apps are also leveraging in IoT application development in areas such as; smart cities, vehicles, smart grid, enterprise and lots more.

Benefits of IoT App Development

Mobile devices are popular and well used because they are cheap. Integrating them with IoT developments can dramatically improve personal satisfaction. We can get rid of unnecessary physical work and improve the quality life considerably.

Challenges Facing the Proposed Growth of IoT Development

The major challenge with IoT application development is security integrity. With interconnection between devices, hackers can cause more harm if the system is breached. This is possible because the hacker gets access to other devices connected to that system. Hence, attention must be paid to developing high integrity security systems.

Furthermore, complexity might arise as more and more devices are connected. Needless to say, it will dramatically increase our reliance on technology. 

Conclusion.

News about the burgeoning IoT application development market calls for celebration. Mobile devices carry a great promise and can be used to access IoT solutions on a grand scale. If IoT companies are able to get it right, the future of mobile apps will definitely engender even better solutions.

To know more about modern technologies such as IoT, Mobile App Development reach us at +1(770)212-3889 or Visit our Website Dedicated Developers. Reach us at inquiry@DedicatedDevelopers.com

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Are you considering starting a food ordering and delivery business? In the recent era of digital advancements, food ordering apps are gaining impetus significantly. With the growing pace of life, the needs of the individuals are convenience focused. We want everything to be instant, cheaper, and more accessible. This is the reason why apps like Uber are becoming such widespread in the recent times. As such, the food ordering industries is shifting.

Food ordering & delivery business has come out to be a lucrative business option for the owners and a daily necessity for the urban city residents. It has taken only a few years for the major food ordering and delivery business leaders to capture the market scenarios. Even though the industry is young enough, it is already becoming famous. Several leading names like UberEats, Foodora, and others have become well-known in the upcoming food ordering industry. Given the growing popularity of the food ordering and delivery services, several new online food ordering mobile apps are being developed with more features. Food ordering app development includes food ordering and food delivery iPhone app and food delivery Android app for the end users.

If you wish to take a plunge in the top-notch food ordering app development service, then it is important to know about the important aspects of the same. By developing online food ordering mobile apps that offer excellent functionality, you can enhance your chances of getting success in the desired business. In this article, we will unveil all that you need to know about professional food ordering and delivery mobile app development.

Essential Features in a Food Ordering App

While talking about the essential features of the development of any app, user-friendliness remains at the top in all situations. Though almost all the apps are focused towards satisfying the needs of the end users, the food ordering apps come with a set of specialized features that need to be fulfilled in order to be successful. The relevant experience of the successful market leaders out there teaches us that the best solutions out there with respect to the food ordering app development is the creation of different versions of the app as per the specific group of the users including contractors, customers, and restaurant managers.

In any typical food ordering and delivery app solutions, it is important to satisfy the need of everyone:

• Users should have a fast and easy access to the respective menus of the nearby restaurants to ensure the possibility of making orders right in the given app.
• Couriers might be interested in the comprehensive database of the available orders and in-built geo-locating services by showing them the proper way to pick-up as well as the drop locations.
• Restaurant managers would like to view the order list and contact the given contractors for organizing the delivery of prepared meals to the clients.

If you wish to ensure the best food ordering and delivery app development for your online business, then here are some pro tips:

• Invest in custom app development: If you wish to attract the right target audience and enhance customer engagements, then it is necessary for designing and developing custom food ordering apps. You must focus on building a distinctive identity by developing custom apps based on the tastes and preferences of the end users. Give your food ordering business the advantage of custom designing and development. It is vital to start off with some feature-rich, secure website or application that helps the customers trust you, no matter what!
• Encourage social media optimization: For your food ordering business to be successful, it is important that it reaches to as many target audience as possible. This can be achieved by bringing about effective SEO (search engine optimization) and social media optimization of your site and applications. The given database management systems and information architecture should be in such a way that these are able to enrich your app’s visibility amongst the potential customers.

Adding some social sharing button to your food ordering site or application will offer your business increased visibility. To achieve the same for your business, it is important to hire a team of expert food ordering app developers and programmers backed by the support of some professional SEO team.

• Create a stronger database: For running a successful food ordering business, you would need a stronger database system. The database of your food-oriented business should include the listings of all the possible restaurants and cafes in the given possible niche to help the target audience locate a particular restaurant from your app in an efficient manner. You must ensure that your website has been programmed properly towards managing a huge database and being easy to update.

• Customize as per the local demands: Every region tends to have specific food requirements. The success of any local food ordering and the delivery system like Uber Eats and other depends on how well these are able to cater to the diverse needs of the local public. As such, you must go for designing and developing online food ordering mobile apps that are customized as per the local needs in terms of the food requirements.

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Cost to Build a Food Ordering App

The overall cost of building a food ordering and delivery app might depend on a wide range of factors including industry expertise, region of development, and technology platform. There are some basic features of the food ordering and delivery apps that apply same to both the courier as well as customer-oriented apps. These features of the apps are developed once and then are reused for both the app versions.

The major part of any Food Delivery app is the POS version that requires the maximum expertise and features. It is also the most technologically-driven app that can be aligned with latest Beacon technologies. Therefore, the time of developing the modules of this part of the app require about 200 hours of development and designing efforts (which goes along with business analysis and the quality testing part of the app). The delivery or courier version of any food ordering and delivery app tends to have lesser number of features than the customer version of the same. As such, the courier version of the app might cost less in comparison to the customer version of any typical food ordering and delivery app and only take about 120 hours of development. The final part of any online food ordering mobile app development is building the restaurant app that normally takes about 180 hours of development.

While outsourcing your food ordering app development project to countries like India, the average cost of development on an hourly basis ranges between $15 to $35. While, it might rise up to around $45 to $75 when you will be outsourcing the food ordering app development to some European or American app development companies. Referring to that, the overall cost of the entire food ordering app development project might cost around $25k to a maximum of $35k taking global averages.

For more insights on the topic or to build your food ordering app reach us at (770) 274-4482 or Visit our Website Dedicated Developers.

The post What Does it Take to Build a Food Ordering App? appeared first on Business of Apps.

Silke is Marketing Manager at App Radar. When not writing about app marketing, you can find her looking for new places to explore or watching series with a cup of tea and chocolate.

This article was first published on App Radar blog.

Many developers decide to have their apps in both, Apple App Stores and Google Play. This is a great idea! However, to optimize your app perfectly in both stores it is crucial to understand that there are differences. Many things that are really important for Google Play, are not even considered by the Apple App Store. That being said, you need to know about these differences in order to optimize the best way in each app store.

Keywords and the App Store Algorithm

To do App Store Optimization efficiently, it is crucial to understand the algorithm used by each app store. Even though the algorithm, classifying and ranking apps is not public, you will see that some tricks in the Google Play Store won’t work in the Apple App Store. Let’s have a look at the most relevant difference: The App Store Algorithm.

Keywords play an important role in both stores, but the way they are read is different. Both take into consideration the app developer’s name and the app title when showing the search results for specific users. Other elements vary either in weighting or are specific for one of the stores.

The algorithm of both the stores is also influenced by the total number of downloads and the number of downloads in a short period. To classify the app, the algorithms combine and scramble keywords present in your app listing.

SEE ALSO: ASO Ranking Factors for Apple App Store and Google Play Store » Learn about App Store Optimization in our ASO Guide

Tweaking Google Play’s search ranking algorithm for Android ASO

Before starting ASO for your Android app, it is important to understand that Google Play’s algorithm takes almost every textual element into consideration for keyword indexing. The most relevant keywords come from the app title (50 characters), short (80 characters) and full descriptions of your app (4000 characters). Regarding the full description, use your target keywords a few times, especially on the top and bottom lines. Other elements like the developer name, URL and package name also influence your keyword rankings. Nowadays the developer’s history started to count too, meaning that developers with a positive history and a high position in search take advantage over others.

ASO Tip: In order to get a keyword indexed, it needs to be included between two to five times in the Google Play description or once in the App Title or Short Description.

Latest changes include the influence of app engagement for app games. That means it isn’t about the install only anymore, but the frequency of using the app. Apart from that, rating is taken into consideration, so answer your reviews and also ask users for it.

Google started to pay more attention to the user experience in 2017. The algorithm is now considering apps with the best performance, lowest number of crashes and stability. So, promoting your app is important, but do not forget about the user experience you are actually developing.

Looking behind Apple App Store’s search algorithm for iOS ASO

ASO for iOS is considerably different from Google Play. While Google is relatively flexible in finding keywords, Apple provides a specific field to write your keywords. Sometimes Apple App Store’s ranking algorithm gets keywords from your competitors and the category name. Apart from that, it is believed that Apple’s algorithm takes into consideration apps that produce higher revenues.

The app name, one of the most important fields for the algorithm, was shortened to 30 characters back in fall 2017. The good news is that Apple added the subtitle field, which is also considered in the app indexing and it can be 30 characters long.

In contrast to Google Play, at Apple App Store, it is advisable not to repeat keywords in the title and in the keyword section due to field limitations. Also, misspelling words and repeating the word in the singular and in the plural forms is not a good strategy.

ASO Tip: When thinking of long tail keywords, use the separate words in the keyword field to save valuable space and to keep the option to combine keywords.

In-App Purchases can appear in the app search, meaning that you must work on your keywords because, obviously, they are also indexing your product.

App Radar helps you tracking the performance of your app in search results for chosen keywords. It gives you suggestions of keywords and also displays keyword search traffic based on SearchAds. Click here to find out more about App Radar’s features.

How your app is displayed to the user

Both leading app stores, the Apple App Store and Google Play Store, show different layouts, effecting, how users make app install decisions. They more or less regularly adapt their interfaces and usability. Apple for example, just released a redesigned version of the App Store in 2017 after an adjustment in usability and design was long awaited by users and app marketers.

But let’s have a look in more detail.

Search Results

ASO for Google Play or iOS is about being easily findable at the search results, so you must know what your user is going to see before getting to your app page. Both, the Google Play Store and App Store, display the following app information in search results:

• The app title
• An app’s icon
• The developer name
• The average star-rating of an app *

ASO Tip: Since the release of iOS 11, iTunes Connect allows you to keep ratings, you have already received for previous app versions.

With the release of iOS 11, the search result shows three instead of two vertical screenshots. Also, app preview videos are about to be displayed to the users immediately within the search results. Even though you have more screenshots to show, the app frame has shrunk, meaning that almost two entire apps are shown on one screen of the app search.

ASO Tip: Make your first three screenshots show the most important features and get sure one can identify this features even on a small screen.

While everyone was excited about the new App Store, Google Play made some layout changes too. In the beginning of 2017 they have been experimenting with different search result layouts. These these experiments resulted in three different layout options.

In concrete, that means, if the search phrase matches the brand name of a specific app, Google Play gives you a more detailed preview of the best match. Thus, not only app title, icon, developer name and the average rating are shown in this listing, but the number of reviews and downloads, content rating as well as screenshots and the preview video (if available).

ASO Tip: Make sure you have your brand name clearly included in the app title to ensure, your app is shown in this layout. Also, make your screenshots appealing and recognizable even when they are displayed in a very small size.

Moreover, if Google Play thinks, you are searching for a very specific app, it shows the app icon and full title even directly within the search suggestions while you are typing. (Layout Option 3 will most likely influence the number of app page visits since clicking the search option with the icon will bring the user directly onto the specific app page.)

App Page / Store Listings

Both Google shows the average of your rating, Apple shows a total average rating and all-time stars count (instead of current app version rating only).

ASO Tip: This is good and bad news for all iOS devs. If your app already shows a positive rating, this is fine and you finally won’t have to start all over again after an update. If you still lack of ratings and reviews, you should get active by now since the rating will become an essential selling point with the new layout.

Let’s come to the possibilities of customizing an app page with visuals. These might not influence ASO straight, but it will definitely influence the conversion rate.

Google allows up to 8 screenshots per localization and one preview video. Plus, it asks for a feature graphic banner, which is shown above the app title and icon or at any featuring spot in the Play Store, if the app is featured. The video comes straight from YouTube and its thumbnail will be used as the feature graphic. At Google Play, it is also possible to make your app even more catchy by using emojis. Google shows the number of downloads of your app.

Apple allows a customized background of up to 5 screenshots and three videos of 30 seconds each. An optional text is possible. If the user already has your app this goes to the top of your app page, but if it is a fresh new user, it comes right after the video or screenshots. Your position rank within your category is shown next to the age rating.

Find out more about app pages and app listings in our App Store Optimization Guide.

App Updates

Unfortunately, to make changes in everything, apart from your description, what’s new text and URLs, you will need to be approved by Apple. However, at Google you can submit changes immediately. To make the process of publishing in both stores easier, App Radar launched the App Radar Publisher. It helps you to go over the publishing process in both stores faster, easier and more organized.

Different app platforms – different audience

Both mobile stores seek for bringing high-quality mobile apps and games to the right users. But in the end, both serve two – in some points very different – audiences.

What fits for both user bases, visual elements attract the most. Google Play’s users, however, decide more quickly than Apple’s users do. Android phone owners take their download decisions based on feature graphics, icon, rating and the short description, which means they interact less with the page than iOS users, who even scroll to check all your screenshots. In general, it can be said, that users in the Apple App Store are more likely to catch up on the app with the help of various app page elements.

ASO Tip: It is important to know where you to put your efforts to attract your potential user. Thus, A/B testing your app page is recommendable. Here you can find out more about how app A/B testing works.

Due to the huge offer of free apps, users of Android users are less likely to download a paid app. This fact makes it even harder to profit with an app offered for Android. It is easier to achieve direct sales via Apple App Store, even though, both stores get 30% of sales.

Conclusion

Both stores have their advantages and disadvantages when it comes to offering your app. Together, they count the largest number of apps just as well as the largest user base. Within this article, you now have all the necessary information you should know to succeed in the ASO of each store.

The post Differences in iOS & Android ASO You Need to Know (Google Play vs. App Store) appeared first on Business of Apps.

What are Mobile Content Offers?

In short, Mobile Content Offers are mobile products that users can pay for or subscribe to.
One of the most popular examples of mobile content offers that we come across at one point or another in our life is a ringtones subscription. Usually, users subscribe to a special service and since that moment new ringtones are being sent to his mobile phone on a weekly basis.
Back then, when mobile content offers such as ringtones were being promoted through newspapers and magazines (Nokia guys, rise your hands!).
As for now, advertisers have widely expanded their mobile content offers out from ringtones services and offer several other products that utilize carrier billing such as antivirus, utility, wallpapers, games, astrology, sweepstakes, videos and the list goes on and on.

How Do These Mobile Content Offers Work?

Every user subscription to any mobile content offer will be directly charged on their phone bill. In some cases, the bill can also be deducted from the credits available on a user’s phone.
Usually user’s mobile carrier has a billing system and so users don’t need to make a payment for a preferred content, using a credit card or other form of a payment. It makes the conversion process simpler.
There are several ways in the industry for how users can subscribe to mobile content offers. We call the process of users subscribing to mobile content offers flows. Here I will explain every flow briefly so you can understand before picking mobile content offers to launch.

Direct Billing Flow

This one works only when a carrier is able to identify user’s mobile number to make a direct billing.
Most of the time a Direct Billing flow requires mobile users to be online via a 3G connection and the second requirement is that they need to be on their carrier data connection in order for a direct billing to take place. There are 2 types of a Direct Billing flow.
1-Click: 1-Click Flow is used when users only have to click on a confirmation button on the offer page once to be subscribed and get billed.
2-Click: 2-Click Flow is similar as 1-Click, except it requires an additional confirmation before the user gets subscribed and billed.
You might be wondering – why do they need a 2-Click  one when a 1-Click is way easier to convert. Well, it’s due to certain countries regulations that need to be complied with, these ones restrict some advertisers to use only 1-click, mostly due to users accidentally getting subscribed for products that they do not have an intention to.

SMS Billing Flow

This flow requires mobile users to be online via a Wifi connection. It is only applicable for cases when mobile users need to enter their phone number on a landing page and later on they get a message from the carrier to reply for a confirmation (MO) or a pin code to fill in on a landing page (MT).

Now, what’s MO and MT?

MO (Mobile Originated): MO Flow is used when mobile users enter their phone number on a landing page and get SMS or a text message about mobile content offers they want to subscribe. Then, users need to confirm their subscription via replying an SMS message.
MT (Mobile Terminated): MT Flow is used when users enter their phone numbers on a landing page and get a PIN code that is sent to their mobile devices regarding a subscription they’ve just made. To confirm a subscription, the users need to revisit the network or page and submit a PIN code they were provided with.

Which Flow converts best?

After reviewing all these flow processes, perhaps we can say that a Direct Billing Flow (1Click & 2 Click) is the best of all, as its conversion flows require from users to take simple actions and it provides users with a seamless conversion process.
However, not all advertisers use Direct Billing for their offers because of certain legal restrictions that exist in some countries that regulate the use of these conversion flows.
Another reason why SMS billing flow is still being used, despite being counterintuitive, is that with flow advertisers aren’t restricted to promote products through a carrier connection, which Direct Billing flow requires. With SMS billing flow, advertisers are able to make conversions via Wifi or even desktop traffic.
1-Click & 2-Click offers convert the best for a targeted Carrier traffic. But there are also times when SMS Flows convert better because users are on WiFi traffic.
If you’re buying traffic in bulk, sometimes it makes sense to split it for a test – to use both Direct Billing Flows and SMS Billing Flows. As you might have already noticed, the latter may convert better in certain situations.

Why Should You Launch Mobile Content Offers?

There are several benefits in launching Mobile Content Offers:

• Newbie Affiliate friendly
• Cheaper traffic on tier 2 & 3 Geo
• Easy conversion flows
• High payouts
• Easiest to test out and acquire data
• Unlimited scalability as offers usually have no caps

How to Launch Mobile Content Offers?

There are no perfect ways for choosing types of traffic that will suit mobile content offers best. In general, mobile content offers could work with any type of traffic, including POP, display, etc.
Because there are various types of traffic to test, the safest practice is to ask for advice from your account manager. More than often account managers have a bird’s eye view on what kind of traffic do work the best for specific offers.
Based on the conversion flows mentioned above, although payouts will be higher and conversion is still possible with SMS Billing flow (MO & MT Flow), we have to keep in mind that conversion rates on SMS Billing Flow will be lousier than Direct Billing Flow (1-click & 2-click Flow).
If you are on a small test-budget, don’t target your campaign to WiFi traffic. It is cheap, but cheap traffic is useless when it doesn’t convert.

Something To Take a Note Before Wrapping It Up

It is crucial that while lunching mobile content offers you need to be very precise in targeting your campaign to the right traffic to be able to maximize conversions and not let any traffic get wasted.
Direct Billing Flow (1-click & 2-click Flow) defines Geo & Carrier to target.
SMS Billing Flow (MO & MT Flow) defines a Geo to target.
Still, with varying policies being implemented in each country and with different carriers, the best practice before running each offer is to clearly understand all conversion requirements and restrictions of every single offer.
Investing in a reliable tracker with a carrier detection feature is necessary for running an effective mobile content offers campaign. Reasons being that we want to be able to track that we are sending the right traffic for the offers to be able to convert.
Another reason is that, even though most traffic sources allow us to buy traffic by chosen carrier, but there will be times when delivered traffic could be from WiFi or another unchosen carrier. With tracker in place, we could block traffic from unwanted sources or have proof for a refund on getting unusable traffic.

Conclusion

Despite being one of the easiest vertical to convert, there are still big and growing opportunities for monetizing in mobile content offers.
Technavio’s market research analyst estimates the global mobile content market to exhibit an impressive market growth rate during the forecast period. An increasing adoption of smartphones and tablets is a critical factor that propels growth in this market and results in its striking value of more than USD $170 billion by 2019.
Wewe Media is one of the leading network that is laser-focused on building a huge database of Mobile Content Offers. Get started promoting our huge database of mobile content offers by Registering With Us Here.

The post Mobile Content Offers Explained appeared first on Business of Apps.

Before you start…

After getting all app development and related things done, ask yourself:  How people know about my product?
Let’s imagine you’ve decided to open a health food store. You spent months sorting everything out and finally opened the door to the visitors. The first working day is almost over and there are only ten customers who entered the shop after noticing you handing out 30% OFF flyers near balloon-decorated showcase. There is not something you’ve expected, right?
Launching an online product is very similar to offline entrepreneurship. The fact that your app is available in App Store, Google Play or any other distribution platform doesn’t guarantee people will easily find it. The very next thing you need to do is ask yourself: how to get the audience?

To start driving your first users, define a long-term marketing strategy. Where will your business be in 3, 6 or 12 months? The clearer your product vision is the better chances of your app success are.
Do you know your users? Which apps do they spend most of their virtual lives in? Which of their problems your app is solving? What value brings your app to user’s life?
You’ve answered these questions before building your app. But you can never be too thorough when it comes to your app promotion. Double-checking could prove to be very useful in getting your app in front of the right audience.The average amount of apps used daily floats between 9 and 12. It’s a great challenge to become one of these apps, so be ready to fight for your app’s life.

App store promotion: get the benefits and jump over pitfalls

Choose the right app store
When your promotional strategy is ready, make the next step and add your app to the different app stores. Usually app developers start with Google Play and Apple stores. Distribution through App Store will cost you $ 90 per month. Google Play charges developers with only $ 25 registration fee and takes 30% of the list price for all sales. Notice that along with unlocking access to millions of Android and Apple devices you will have to stand out from 3.3M apps in Google Play and more than 2.2 M apps in App Store.
Check out this list of worthy alternatives to Google Play and App Store: here are over 300 app store environments which distribute apps in different countries and niches.Trying out Amazon Appstore,GetJar, Appolicious, or any other related platform might bring very good results for your marketing campaign.
Before picking up an app store, consider the regions you’d like to cover. If you are going to come into the Chinese market, your key channels of promotion should include TencentMyApp, 360 Mobile Assistant, Xiaomi App Store, or Wandoujia.

Follow this detailed step-by-step guide and fulfill your app store submit form correctly.
Seeking for more good tips on app promotion? Join Ad Summit 2018, meet top-notch advertising experts in person, immerse into vibrant networking and learn how to grow your app.
Keywords optimization
Keywords play a crucial role if you want to make your app easy to find after the most relevant search requests. Devote enough time to adding best-targeted and related keywords to your app profile. Wrap your mind around the words you’d type in a search box while looking for the apps like yours.Tagging dozens of slightly related words is a superfluous work.
Useful services: SearchMan for gathering and search of the best applicable keywords.
Eye-catching profile
App description is really important in terms of app store optimization and user experience. Tell the app store visitors what your app is about and highlight its main capabilities. The same approach should be applied to the icon design. Try to make it simple, memorable and stylish. Think about Twitter, Facebook or Pinterest icons, simple and attractive at the same time. Dashing screenshots will also be a strong point for your profile. Users are more likely to install an app when they already know what to expect from the interface and design.

Rates and reviews
High rates and reviews from your users will help your app to whip up to the first positions of the charts. Kindly ask your audience to rate your app or to spend a few minutes writing a short review for your product. Providing them with additional value like unlocking new content or virtual lives will increase your chances to get quality feedback. Getting a good ranking in the app store will also pull your ranking up in mobile search.

Mobile Advertising Agencies

Yet another efficient-proven channel for user acquisition and driving app downloads are mobile advertising agencies. The latest strengthen your brand awareness and do product promotion through mobile devices. The best thing about partnership with such companies is they assume all the promotion hassle and give you time for doing bona fide work on your app.
Before contacting any mobile ad agencies, consider on your ads. Creatives are the crucial part of your advertising campaign and a face of your brand. In case you are not willing to dwell on this stuff, ask your mobile ad agency to advice or create unique ads with high performance for your ad campaign specifically. The vast majority of ad agencies charge an additional fee for creating high-performing ads, but sometimes you can find a truly dedicated companies, who do it for free. For instance, Epom Ad Agency have web designers team who builds banners, landing pages, native or other ad units for all types of products and brands.
! Make sure you’ve discussed your ad campaign goals, budget, rates, KPIs, expected retention rate and ROI with your personal agency manager before the ad campaign launch.
Some performance-based ad agencies like Epom Ad Agency are integrated with top ranked apps through a single SDK. So getting a personal advertising account at Epom automatically opens access to hundreds of active apps.
Yes, partnership with mobile ad agencies costs money. On the other hand, you are paying for the real results: installs, users or in-app purchases whereas ad serving and tracking remain free of charge.

Mobile App Marketing Companies

See all mobile app marketing companies to find the best fit for your business.

App Reviews

App review platforms are also good lead generators. They publish deep and entertaining reviews, feature key options and benefits of new apps.
There are two most common ways of cooperation with such media. First, you send them an overview of your product with links to app stores and ask to write a review. In another case, they might include you to specific lists or ratings of similar apps (if they have it). Probably, media representatives will ask you to pay for the reviews (and that is OK). If it happens, double check platform’s amount of monthly visits, geography, audience interests with Google and Similar Web. Applying to tech blogs like Appadvice, Hongkiat or Thenextweb would definitely make a splash and bring on new users.
Buildfire made a great list of 113 sources to apply for a quality app review.

Social Media

Featuring an app release in social media will also help with bringing the first interested users. Entertain subscribers with useful content, hot topics and thematic infographics and don’t spoil everything with mindless copy pasting. Social Media is great for catching up with your users, getting their feedback and rolling out important updates.
Do you already have business profile of your app in social media?

Appealing Website

If you are going to promote your app before the release you will definitely need a website (or at least a landing page) for highlighting the main news, app key features and capabilities. Attract people to your website while running ad campaign with an advertising agency. Offer users additional value like free levels or personal discount in return for the subscription to the app news. An email base could become additional (and FREE) channel for interaction with customers. Just don’t spam.

The power of sharing button

People want to spread the content that makes them smile, laugh out loud, muse, disagree, protest, cry, hope, slobber over etc. Your app for certain has something more behind. Cover the best of your app in the story worth spreading.

Adopt a win-win strategy and offer users immediate valuable reward for sharing content from your app in their social media profiles or blogs.

What about influencers?

Brand owners and marketing experts have already revealed the real power of influencers – trendsetters, who gathered thousands of followers around their social profiles.
Partnership with influencers seems easy at a glance. But asking a person with 5M followers to post a message like ‘I am using [App Name]. Have you already tried it?’ would be a wrong strategy. The quantity doesn’t mean quality.
Build honest and mutually beneficial relations with influencers at your niche. They might be followed by less, but relevant users.
Useful services: BuzzSumo or NinjaOutreach for identifying the best influencers in your field and location.

Promo video

Let people take a stroll around your app with a short 30sec video. Show the main features, design and users’ value of your product in a dynamic video and the world will be eagerly waiting for the release. Place your video on the website, share through social media or send it to mobile ad agencies for promotion. A good promo video will increase your awareness and heat up the interest to your product.
Snapchat promo video

And finally…

Creating an exceptional app is just a part of the work that have to be done on the way to its greatness. Despite there are dozens of app promotion channels, not all of them work appropriately for each specific product. Try to build your own tailored ecosystem with a specific range of app promotion tools, services and platforms. Don’t afraid of sticking out. Being different is a priori a good start for building a strong marketing strategy.
Contact Epom Ad Agency team and start driving installs and purchases right away.
Seeking for more good tips on app promotion? Join Ad Summit 2018, meet top-notch advertising experts in person, immerse into vibrant networking and learn how to grow your app.

The post 8 Efficient Ways to Promote Your Mobile App appeared first on Business of Apps.

This blog covers every technical detail you must be knowing in order to build an on-demand taxi app solution.

Before we go technology-deep into the idea of on-demand taxi solutions, we need to understand the meaning of this term. So, what does it mean when you say on-demand cab or taxi app solution. Well, on-demand taxi solutions are about offering users a way to connect with transportation services at their call using a system interface. So, they are able to reach any destination from their source location, booking a cab through a connecting platform, mostly a mobile app.

But, being an on-demand taxi service takes a lot of performance optimization and seamless connectivity across the channel. It has to be as effective at the backend as it is on the front. So that it can be always ready to offer services to users as and when they demand for it.

Now, the best example of this is Uber, that owns the most number of taxis and is most popular among users worldwide. And to the most of your surprise, it doesn’t own a single vehicle. So, what makes Uber so viable and acceptable. It’s the on-field performance and the technology working behind it.

Which makes one thing clear, that you cannot do it without a resourceful technology system to support your operations, communication and on-demand offerings at the customer-front.

This clearly requires you to opt for the right technology stack to make it to an effective on-demand taxi solution. Understanding this gets easy by breaking your solutions into different simpler modules and features. Here’s how it goes:

Geo Location

Location services are basic to any on-demand taxi app. For any person to avail your services they need to be able to locate the taxis. Quite similarly drivers should be able to locate passengers and there should be route tracking facility available to make services more prompt and viable. So, what all technologies you need to work on to bring the entire component of Geo Location together to build location services for your app. If you are building Device’s location component for iOS, you need to work on Core Location Framework. If it’s Android, you have to work with Google’s Location APIs. While working on navigation for iOS users you have MapKit to work on and for Android it is Google Maps Android API.

Notification

An on-demand taxi app needs to keep user updated and served with frequent notifications. Whether it is in the form of Push Notifications Services, SMS, and Email, the messages and alerts you send across should be in best of their shape and should be delivered on time.

Notifications can be divided into two functional types. Push Notifications and Text Notifications. Push Notifications can be highly effective as they are more noticeable and appealing form of messaging. But in case the internet goes down or a user is offline, Text Notifications ensure delivering the message right on mark.

For iOS users it’s Apple Push Notification Service and for Android users it is Google Cloud Messaging. Both are same in all aspects, but one – APNS does not allow you to know if the message was delivered or not, however it is not the case with Google Notifications.

Notifications that are sent in an on-demand cab solution:

• Driver: Accept or decline ride
• Rider: Ride accepted/cancelled
• Rider: Ride Arrival
• Rider: Surge Pricing Over
• Rider: Fare Updated

In case of SMS notifications Twilio is the market leader with clients like Uber, Netflix, Hulu and Lyft in its kitty. Other close options are Nexmo, Plivo, and Sinch.

Inter app communication

In case of an on-demand taxi service there are two apps establishing the communication for users. One is for drivers and other for passengers. These apps need to communicate with each other at different points and that’s how the service flows and operations take place. Here, these two applications act as two interfaces to service, connecting both the ends – which allows passengers to book the service and drivers to provide the service while accessing app for supporting aids and assistances.

Here’s how these two apps communicate with each other in different ways:

• Send/accept booking request
• Current location detection
• Direction tracking
• Ride/Fare calculations
• Chat and messaging
• Ride rating and review
• Cancel request – both ways

The communication between apps takes place over mobile data or Wi-Fi. There’s a data traveling protocol that decides the flow of communication. This could be encrypted or non-encrypted depending on the provider’s choice. The data is routed through an application server to the destination points. The quality of data again depends on the supporting system and the data exchange resources backing it.

Payment

Payment is the most significant part of any on-demand cab service app. And it is primarily based on the cashless payment system sourced through a payment gateway. Braintree is one of the leaders in the mobile payment market segment and has premium clients like Uber to boast. Stripe is another payment services option that offers equally dependable and prompt service and is a quite prominent player in the domain. These services also offer a split payment feature which allows the whole act of billing and payment much more user friendly. Another great extension to the facility is payment scanning service offered by PayPal’s Card.io that allows your phone’s camera to scan credit card and this is available for both iOS and Android users.

Related Article:  PayPal vs Authorize.net vs Google Wallet.

Infrastructure and Storage

For the solution infrastructure and storage to best coordinate and communicate with backend services, you need to put up with a whole range of functional factors and processing entities offering a complete ecosystem of infrastructure and storage resources served by a close-knitted facility of Routing & Service Discovery, Virtual Machines Caching & Queuing, App Provisioning, and Languages, among others.

Web and Mobile

Web

Mobile

Related Article:  Want to Develop a Car Rental App? Know the Costs and Other Details

Final Words

With everything moving towards digitalization and modern feature components being added to the traditional offerings, you need to act fast on giving a technical makeover to your car rental business. Or even, if you think you are doing technically good with your business it’s time to appraise it to next level and avoid being eroded by the growing competition. Or even if you are just having a unique idea for on-demand taxi app, these technical details should help you with bringing it to desired purpose and shape. All you need to do here is, just keep them on check, compare them for compliance with your objective and requirement and apply them as per your suitability.

If you would like to know more about these technologies, as a leading Indian app development company, Konstant Infosolutions can be of help. Reach us out at mail@konstantinfo.com.

The post The Technology Stack that Goes Behind On-Demand Taxi App Solutions appeared first on Business of Apps.

When it comes to Android devices, most users don’t realize they have a choice of where to get their apps. While the most common marketplace is the Google Play Store, other app stores have become popular over the past few years. Of these alternatives, the Amazon’s App Store, which comes as the default App Store on all Fire devices, is by far the most well-known.

Regardless of which store users are browsing and downloading apps from, developers still need to focus on making sure users can find their app. While the Amazon App Store and Google Play Store are similar, apps need to pay attention to App Store Optimization (ASO) best practices.

Before we dive into what ASO is, let’s first go over how the Amazon App Store is different from the Google Play.

What Is the Amazon App Store?

Simply put, the Amazon App Store is the app store that is available on all Amazon Fire devices, including the Kindle Fire and the Fire Stick. It essentially serves the same purpose as the Google Play Store and has Android apps for these devices. The biggest difference is that the Amazon App Store does not require Google’s Framework to be installed.

The Amazon App Store is not limited to just Fire devices. While it takes a bit of work, the App Store can be installed on most Android devices and provide users with an alternative to the Google Play Store. However, the process requires you to enable the ability to install apps from unknown sources, which is highly discouraged by Google.

Recently, the Amazon App Store went through a major redesign and introduced Amazon Coins. This virtual currency is an alternative way to purchase apps for a discount or for free. You can either earn coins by completing in-app tasks or buy them with real money. The more you buy, the more you save, with savings up to 25%.

It’s easy to see why this might be an advantage over the Google Play Store, but in sheer numbers, Google Play has the Amazon App Store beat.

Getting Noticed on Amazon App Store: ASO Best Practices

It’s no surprise to know that Google Play dominates when it comes to the number of apps available. As of June 2017, the Google Play store hit 3 million apps by 968,000 developers, trumping the Apple App Store. In comparison, the Amazon App Store only has around 600,000 apps by 75,000 publishers, as of Spring 2016.

Despite there being a smaller pool of apps on the Amazon App Store, developers still need to utilize ASO best practices to make sure that their app is discoverable.

Here are a few tips to help any app get more downloads on the Amazon App Store:

• Keywords: Unlike Google Play, the Amazon App Store allows you to set keywords upfront, much like Apple App Store. While it’s optional, providing relevant keywords will allow for your app to be ranked and found with them.
• App Title: Having a strong title is important, not only to attract new users but also for search results, as Amazon indexes the title.
• Short Description and Long Descriptions: Use this area to let potential users know what your app is about, the features that help you stand out and any other relevant information.
• Product Feature Bullet: Unique to the Amazon App Store, you will need to provide three to five main product features that will appear on the apps main page. Use these carefully to highlight the best features of your app!
• Strong Creatives: Creatives are any type of image or multimedia associated with your app. The very first thing a potential user sees is your Icon.  Take some time to A/B test your icon and find one that converts the best. Unfortunately, Amazon has discontinued their internal A/B testing, so you’ll have to find alternative services to help. You’ll also want to make sure your screenshots and background images are relevant and stand out for potential users.  If you’re submitting an app for Fire TV, you’ll have to submit additional creatives.

Amazon App Store Vs. Google Play

The differences between the Amazon App Store and the Google Play Store aren’t vast, but are noticeable depending on which device you’re using. While Google Play blows the Amazon App Store away in terms of available apps, the addition of Amazon Coins and the Product Feature text field helps set the two apart.

For developers, both marketplaces are a viable source to gain new potential users. Regardless of whether you’re deploying your app on the Google Play Store, the Amazon App Store or even both, you’ll need to make sure you follow ASO best practices. By following these practices, you’ll guarantee your app’s success despite competition.

The post Amazon App Store Vs. Google Play Store: What are the differences? appeared first on Business of Apps.

• The types of ad fraud prevalent today
• Indicators that you might be paying for ad fraud
• Ways ad fraud can impact your business and ad spend, and
• How TrafficGuаrd® combats invalid-traffic.

Click here, to download the guide.

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Events attended 

We are exposing ourselves to the world!

• 2016 – 2
• 2017 – 6

Employees 

With the right member, growing & keeping the team strong, is not as hard as you think…

• 2016 – 15
• 2017 – 25

Offices around the world 

Going global isn’t just about the brand… our team is going global too!

• 2016 – 1
• 2017 – 5

Direct Advertisers 

Our key metrics of trust, reliability, and loyalty…

• 2016 – 30
• 2017 – 210

Publishers 

Honestly, we do not know why but our Account Managers love being assigned to new publishers…

• 2016 – 1228
• 2017 – 4300

Total active campaigns 

This is probably the most important metric that enables us to grow, from this year-over-year growth it seems like we will be way better in 2018!

• 2016 – 6732
• 2017 – 37500

The growth of our network has been very remarkable for last year, and we can’t wait to be better and stronger in 2018. For us to be able to be better, we need a great partner! Yes… you… to be our partner.

Let’s join forces and grow together for this year and the future.

The post Wewe Media Asia’s Leading Monetization Network Biz Growth Recap: 2017 vs 2016 appeared first on Business of Apps.

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• Ad spend contracts in Q1 giving you the opportunity to reach users without the noise and distractions of the much more competitive Q4.
• Smartphone sales are given a boost in Q4 by massive retail promotions and gift giving occasions. This means more users are evaluating which apps deserve valuable space on their new devices.
• Retention rates in Q1 are typically higher than Q4, resulting in a lower cost-per-loyal-user.

Click here, for more insights on why the first quarter of the calendar year is a good time to grow an engaged and valuable user base.

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