iOS App Conversion Rate by Category
iOS Game Conversion Rate by Category
Google Play App Conversion Rate by Category
Google Play Game Conversion Rate by Category
iOS App Install Rate by Category
iOS Game Install Rate by Category
Mobile Acquisition Costs by Platform
Mobile Acquisition Costs by Region
Mobile Commerce Conversion Rate by Region
Mobile Games Click-Through Rate by Genre
One of the most consistent metrics used in the app industry is conversion rate, as it can be applied to a variety of different factors, from installing an app to purchasing a subscription or watching a video advert.
In many cases, the user is on a journey even before install, with metrics like impressions to page views and impressions to installs tracking how an app performs and if it is properly optimized for the two most popular app stores: Apple and Google Play.
Once the app is installed, the journey continues, with users guided to higher-value conversions such as purchases and subscriptions. Having a user reach these milestones is critical for a lot of apps, as traffic alone cannot push the envelope.
