PUBG Mobile Revenue and Usage Statistics (2023)

David Curry

Updated: January 9, 2023

The success of PUBG and Fortnite spawned an entire industry of battle royale games, some of which came with interesting new ideas, but far more blatantly attempting to copy the successful formula of the two most well-known franchises. 

PlayerUnknown’s Battlegrounds (PUBG) launched in December 2017, although it had spent almost an entire year in Steam’s Early Access. Throughout the year, the team fine-tuned the PUBG experience, and it debuted on Xbox and PlayStation in early 2018. 

Even before it officially launched, PUBG had surpassed almost all other games on Steam in terms of peak concurrents. It surpassed League of Legends, the most popular online PC game, in August 2017, four months before its official launch. 

While PUBG garnered global popularity, it struggled to compete in the United States, as Epic Games’ Fortnite overshadowed it. When it launched on iOS and Android in 2018, PUBG Mobile managed to surpass Fortnite in downloads, through its large userbase in China and India, but it still lagged behind Fortnite in revenue. 

Due to Tencent’s involvement in PUBG, as an investor in the developer Bluehole, it managed to pass China’s censors. That has come back to bite the organisation however, as India recently banned PUBG Mobile in the country, due to its connections to Tencent Games. 

PUBG Mobile was already starting to ascend in 2019, but with the coronavirus pandemic, the game has skyrocketed in both downloads and revenue. In March 2020 when the world went into its first lockdown, PUBG Mobile made $270 million a month in revenue. 

Epic Games spat with Apple and Google, which resulted in the removal of Fortnite from both app stores, has added more fuel to PUBG Mobile’s fire. That has been somewhat dampened by India’s recent ban of the title. 

We have collected data and statistics on PUBG Mobile. Read on below to find out more.

PUBG Mobile key statistics

  • PUBG Mobile was the highest grossing game in 2021, generating $2 billion in revenue
  • 30 million people play PUBG Mobile daily, and about 50 million play Game for Peace
  • In 2021, PUBG Mobile was downloaded 127 million times, less than half its 2019 download figure

PUBG Mobile overview

Title 1Title 2
Launch date9 February 2018
HQSeongnam, South Korea
DevelopersPUBG Corporation, xFAIRx
PublishersVNG Game Publishing, Tencent Games, KRAFTON, xFAIRx
IndustryVideo games

PUBG Mobile revenue

PUBG Mobile was the highest grossing game of 2020 and 2021, with India’s ban not significantly impacting its revenue generation.

PUBG Mobile annual revenue 2018 to 2021 ($mm)

YearRevenue ($mm)

Sources: AppMagic, Sensor Tower

PUBG Mobile users

PUBG Mobile has 30 million daily active players. India’s ban of PUBG Mobile sunk the games daily active users by more than half. 

PUBG Mobile daily active users 2018 to 2021 (mm)

YearDAUs (mm)

Source: Tencent 

PUBG Mobile downloads

PUBG Mobile had 127 million downloads in 2021. The impact of the India ban is noticeable here as well, with downloads decreasing by 41%.

PUBG Mobile annual downloads 2018 to 2021 (mm)

YearDownloads (mm)

Source: Tencent

PUBG sales

PUBG has sold 75 million copies since its launch on PC and console. This does not include PUBG Mobile, which is free-to-play. 

PUBG cumulative sales 2017 to 2021 (mm)

DateSales (mm)

Sources: Daniel Ahmad, Statista 


How many people play PUBG Mobile?

About 30 million people play PUBG Mobile. It lost half its userbase when it was banned in India. An additional 50 million play the Chinese version, Game for Peace

How much revenue generation is Game for Peace responsible for?

Game for Peace is responsible for over 50 percent of PUBG Mobile’s revenue generation (Sensor Tower)

What are the age demographics for PUBG Mobile?

Over 75 percent of PUBG Mobile players are male in India, 60 percent are male in the United States

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